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"ABC 57 News" featured Pace University's Lubin School of Business marketing professor Randi Priluck in "Rest stops offer free lodging, laundry for touring musicians with a catch"

02/05/2019

"ABC 57 News" featured Pace University's Lubin School of Business marketing professor Randi Priluck in "Rest stops offer free lodging, laundry for touring musicians with a catch"

...Another potential advantage for brands: The concept focuses on emerging musicians rather than big name artists with a huge social media audience. Influencers with a smaller number of followers have higher engagement rates on their posts, according to Randi Priluck, a marketing professor at Pace University who studies social media.

"Engagement increases significantly the fewer followers an influencer has," Priluck said. "If brands really want people who are very engaged with the influencers, who believe what they say, and want to be like those influencers, they want to have a high engagement rate, because it shows that [the followers] really pay attention to the posts."

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