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ACM featured Lubin Marketing Professor Larry Chiagouris in "Apparently, size does matter"

08/13/2020

ACM featured Lubin Marketing Professor Larry Chiagouris in "Apparently, size does matter"

Larry Chiagouris, a professor of marketing at Pace University, agrees. "As products take on higher levels of perceived risk, prospective consumers can be expected to engage in more information search activities, resulting in better buying decisions, regardless of the device that is used. Mobile is often simply the first contact, which leads the prospective consumer to access other devices, computers and tablets, in order to obtain more information related to their potential purchase."

Read the full ACM article.