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Ad Week featured Lubin Marketing Professor Larry Chiagouris in "There’s No Graceful Way to Update a Controversial Mascot"

05/15/2020

Ad Week featured Lubin Marketing Professor Larry Chiagouris in "There’s No Graceful Way to Update a Controversial Mascot"

“Many brands have given up on keeping these fictitious characters fresh and relevant,” added Larry Chiagouris, professor of marketing at Pace University.

Read the full Ad Week article.