main navigation
my pace

Associated Press | PACE UNIVERSITY

News & Events

Sort/Filter

Filter Newsfeed

News Item

Associated Press featured Haub tax law professor Bridget Crawford in "Trump tax ruling a new front in defamation suits against him"

07/20/2020

Associated Press featured Haub tax law professor Bridget Crawford in "Trump tax ruling a new front in defamation suits against him"

Bridget Crawford, a Pace University tax law professor who followed the Supreme Court case closely, thinks people interested in suing a president in state court “have reason to take heart.”

“I don’t think it’s a ‘green light -- go!’ for all plaintiff’s claims,” she said, “but nor do I think there is a red light on, either.”

Read the full Associated Press article.

News & Events

Sort/Filter

Filter Newsfeed

News Item

"Associated Press" featured Lubin School of Business professor Larry Chiagouris in "Shootings and shock value: Hoodies, PSA use similar tactics"

11/18/2019

"Associated Press" featured Lubin School of Business professor Larry Chiagouris in "Shootings and shock value: Hoodies, PSA use similar tactics"

It is also worth questioning whether a lavishly produced video spot was the best way to deliver Sandy Hook Promise‘s message, said Pace University marketing professor Larry Chiagouris, pointing out the nonprofit sells clothing, too.

“That gets right back to the entire aura of nonprofit marketing: What is the most efficient way to make a change in the world?” he said.

News & Events

Sort/Filter

Filter Newsfeed

News Item

"Associated Press" featured Lubin Professor Larry Chiagouris in "145 CEOs speak out on gun violence, urging Congress to act"

09/13/2019

"Associated Press" featured Lubin Professor Larry Chiagouris in "145 CEOs speak out on gun violence, urging Congress to act"

Pace University marketing professor Larry Chiagouris called the letter a “no-cost, low-risk, low-impact PR move” that’s not likely to affect the gun debate because the companies didn’t specify any consequences if the laws don’t change.

“Does it get them good vibes with the anti-gun world? Yes. Does it give them bad vibes to people who belong to the NRA? No,” he said. “Gun supporters will be oblivious.”

Read the full article.

News & Events

Sort/Filter

Filter Newsfeed

News Item

"Associated Press" featured Pace University’s Lubin School of Business marketing professor Larry Chiagouris in "No words: Mastercard to drop its name from logo"

01/08/2019

"Associated Press" featured Pace University’s Lubin School of Business marketing professor Larry Chiagouris in "No words: Mastercard to drop its name from logo"

What's in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

"A picture communicates better than words," said Allen Adamson, co-founder of the marketing strategy firm Metaforce. "And they have the distinct advantage of having one of the most recognizable icons in the world."

The Purchase, New York, company said Monday that 80 percent of people recognize the Mastercard logo even when its name isn't present.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a "technology company in the global payments industry."

Adamson said the new wordless logo is a reflection of the tech-centric world we live in.

"Evolving the logo into an app-like icon also fits in line with how younger consumers are connecting to the world around them," Adamson said.

Mastercard's announced changes, as with many corporate re-branding campaigns, also has its skeptics.

"I do not think it is yet iconic enough to successfully execute this new identity, but over time, they will learn if it was a mistake," Pace University marketing professor Larry Chiagouris said, adding: "Which I think it is."

Read the article.

News & Events

Sort/Filter

Filter Newsfeed

News Item

"Associated Press" featured Pace University in "Parkland Seniors Balance Grief, Activism as Graduation Nears"

06/04/2018

"Associated Press" featured Pace University in "Parkland Seniors Balance Grief, Activism as Graduation Nears"

Marjory Stoneman Douglas High School senior student Tyra Hemans recieved her college acceptance letter from Pace University in New York on the same day her friends Joaquin "Guac" Oliver and Meadow Pollack were killed in the school shooting. Hemans is heading to Pace, while realizing that many of the milestones of her future life will be tinged with sadness.

Senior Tyra Hemans got her acceptance letter from Pace University in New York the same day her friends were killed. The 19-year-old was tight with shooting victims Joaquin "Guac" Oliver and Meadow Pollack.

 Her college acceptance should have been marked by jumps for joy and hugs from her mother. Instead, Hemans felt numb.

But she decided to go, realizing that college and many milestones of her life will be tinged with loss.

"When I go to college, it's going to be for Guac and Meadow, and when I walk the [graduation] stage, I'm walking for them. When I get my first job, that's Guac's first job, that's Meadow's first job," said Hemans, who wants to study business management and become a sports agent.

Read the full article.

News & Events

Sort/Filter

Filter Newsfeed

News Item

"Associated Press" featured Lubin Professor Larry Chiagouris in "AP source: NASCAR memo: France family 'dedicated' to sport"

05/10/2018

"Associated Press" featured Lubin Professor Larry Chiagouris in "AP source: NASCAR memo: France family 'dedicated' to sport"

...Despite its woes, NASCAR remains "one of the strongest brand franchises in America," said Larry Chiagouris, a marketing professor at Pace University if New York. "Seeking to get a measure of its value now is a smart idea because we are witnessing the merging of entertainment and advertising assets at a pace not seen in several years. There could be many potential buyers, particularly media conglomerates and, yes, even some of the tech titans that could incorporate NASCAR into larger marketing and media programs and initiatives."

News & Events

Sort/Filter

Filter Newsfeed

News Item

"The Associated Press" featured Dyson Professor Anne Toomey's piece in "Redefining ‘impact’ so research can help real people right away, even before becoming a journal article"

05/07/2018

"The Associated Press" featured Dyson Professor Anne Toomey's piece in "Redefining ‘impact’ so research can help real people right away, even before becoming a journal article"

Scientists are increasingly expected to produce research with impact that goes beyond the confines of academia. When funding organizations such as the National Science Foundation consider grants to researchers, they ask about “broader impacts.” They want to support science that directly contributes to the “achievement of specific, desired societal outcomes.” It’s not enough for researchers to call it a day, after they publish their results in journal articles read by a handful of colleagues and few, if any, people outside the ivory tower.

Perhaps nowhere is impact of greater importance than in my own fields of ecology and conservation science. Researchers often conduct this work with the explicit goal of contributing to the restoration and long-term survival of the species or ecosystem in question. For instance, research on an endangered plant can help to address the threats facing it.

But scientific impact is a very tricky concept. Science is a process of inquiry; it’s often impossible to know what the outcomes will be at the start. Researchers are asked to imagine potential impacts of their work. And people who live and work in the places where the research is conducted may have different ideas about what impact means.

In collaboration with several Bolivian colleagues, I studied perceptions of research and its impact in a highly biodiverse area in the Bolivian Amazon. We found that researchers – both foreign-based and Bolivian – and people living and working in the area had different hopes and expectations about what ecological research could help them accomplish.

My colleagues and I focused on research conducted in Bolivia’s Madidi National Park and Natural Area for Integrated Management.

Due to its impressive size (approximately 19,000 square kilometers) and diversity of species – including endangered mammals such as the spectacled bear and the giant otter – Madidi attracts large numbers of ecologists and conservation scientists from around the world. The park is also notable for its cultural diversity. Four indigenous territories overlap Madidi, and there are 31 communities located within its boundaries.

Between 2012 and 2015, we carried out interviews and workshops with people living and working in the region, including park guards, indigenous community members and other researchers. We also surveyed scientists who had worked in the area during the previous 10 years. Our goal was to better understand whether they considered their research to have implications for conservation and ecological management, and how and with whom they shared the results of their work.

Eighty-three percent of researchers queried told us their work had implications for management at community, regional and national levels rather than at the international level. For example, knowing the approximate populations of local primate species can be important for communities who rely on the animals for food and ecotourism.

But the scale of relevance didn’t necessarily dictate how researchers actually disseminated the results of their work. Rather, we found that the strongest predictor of how and with whom a researcher shared their work was whether they were based at a foreign or national institution. Foreign-based researchers had extremely low levels of local, regional or even national dissemination. However, they were more likely than national researchers to publish their findings in the international literature.

This disparity raises concerns about whether foreign-led research in tropical nations such as Bolivia is perpetuating colonial-era legacies of scientific extractivism.

Along with its South American neighbors, Bolivia was subject to centuries of European explorations, during which collectors gathered interesting specimens of flora and fauna to ship back to the country financing the expedition. As late as the 1990s, more than 90 percent of 37,000 zoological specimens from Bolivia were in collections beyond its borders. The expatriation of biological samples has become increasingly restricted under a national political climate of “decolonization.”

But many locals in the Madidi region still expressed to us perceptions that “research is only for the researcher” and “researchers leave nothing behind.” In interviews and workshops, they lamented opportunities missed because they didn’t know about the results of research conducted on their lands. For example, when the park staff learned about previous research done on mercury levels in the Tuichi river that runs through the park, they talked about the importance of sharing this information with local communities for whom fish is a main sources of protein.

Our results suggest that foreign researchers should be wary of a modern form of scientific colonialism – conducting fieldwork in a far-off land and then taking their data and knowledge home with them.

Our study also revealed that in some cases, the question of whether or not research had been disseminated was a matter of perspective. Park offices, indigenous council headquarters and government institutions all held dusty libraries full of articles and books that were in many cases the final products of scientific studies. But very few people had actually read these reports, in part because many were written in English. Also, people in the Madidi region are more accustomed to obtaining knowledge orally rather than through written texts. So finding new ways to communicate across cultural and language barriers is key.

Perhaps one way forward is to think differently about what is meant by impact and when it takes place. Although it’s typically understood to occur after the results have been written up, our research found that the most meaningful forms of impact often took place prior to that.

In ecological and conservation science research, locals are hired as guides or porters, and researchers often stay for days or weeks in communities while they are collecting data. This fieldwork period is filled with potential for knowledge exchange, where both parties can learn from one another. Indigenous communities in the Madidi region are directly dependent on local biodiversity. Not only does it provide food and other resources, but it’s vital for the continuation of their cultures. They possess unique knowledge about the place, and they have a vested interest in ensuring that the local biodiversity will continue to exist for many generations to come.

Rather than impact being addressed at the end of research, societal impacts can be part of the first stages of a study. For example, people living in the region where data is to be collected might have insight into the research questions being investigated; scientists need to build in time and plan ways to ask them. Ecological fieldwork presents many opportunities for knowledge exchange, new ideas and even friendships between different groups. Researchers can take steps to engage more directly with community life, such as by taking a few hours to teach local school kids about their research.

Of course, such activities do not make disseminating the results of research at multiple levels less important. But engaging additional stakeholders earlier in the process could make for a more interested audience when findings are available.

Whether studying hive decline with beekeepers in the United Kingdom or evaluating human-elephant conflicts in India, those affected have the right to know about the results of research. If “broader impacts” are to become more than an afterthought in the research process, non-academics need a bigger voice in the process of determining what those impacts may be.

Read the article.

News & Events

Sort/Filter

Filter Newsfeed