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Associated Press featured associate professor of communication studies Adam Klein in "Trump, social media, right-wing news stir up antifa scares"

09/24/2020

Associated Press featured associate professor of communication studies Adam Klein in "Trump, social media, right-wing news stir up antifa scares"

Adam Klein, an associate professor of communication studies at Pace University, analyzed social media posts by far-right extremists and antifascist activists leading up to the Charlottesville rally three years ago. He found antifascists have a “pretty loose” communication network.“You don’t get the sense online that there is an organization as much as there are some prominent (social media) accounts associated with antifa,” he said.

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Associated Press featured Pace graduate Telfar Clemens in "Gabriela Hearst, Kerby Jean-Raymond win top fashion awards"

09/15/2020

Associated Press featured Pace graduate Telfar Clemens in "Gabriela Hearst, Kerby Jean-Raymond win top fashion awards"

The CFDA winners also included Telfar Clemens, who won the accessories award, and Christopher John Rogers, who won for American emerging designer. All four were first-time winners. Clemens, the accessories design winner, was born to Liberian parents in New York. He founded his unisex brand, Telfar, while still a student at Pace University. Famous for his popular Telfar “shopping bags,” he is a 2017 winner of the CFDA/Vogue Fashion Fund Prize.

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Associated Press featured Haub tax law professor Bridget Crawford in "Trump tax ruling a new front in defamation suits against him"

07/20/2020

Associated Press featured Haub tax law professor Bridget Crawford in "Trump tax ruling a new front in defamation suits against him"

Bridget Crawford, a Pace University tax law professor who followed the Supreme Court case closely, thinks people interested in suing a president in state court “have reason to take heart.”

“I don’t think it’s a ‘green light -- go!’ for all plaintiff’s claims,” she said, “but nor do I think there is a red light on, either.”

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"Associated Press" featured Lubin School of Business professor Larry Chiagouris in "Shootings and shock value: Hoodies, PSA use similar tactics"

11/18/2019

"Associated Press" featured Lubin School of Business professor Larry Chiagouris in "Shootings and shock value: Hoodies, PSA use similar tactics"

It is also worth questioning whether a lavishly produced video spot was the best way to deliver Sandy Hook Promise‘s message, said Pace University marketing professor Larry Chiagouris, pointing out the nonprofit sells clothing, too.

“That gets right back to the entire aura of nonprofit marketing: What is the most efficient way to make a change in the world?” he said.

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"Associated Press" featured Lubin Professor Larry Chiagouris in "145 CEOs speak out on gun violence, urging Congress to act"

09/13/2019

"Associated Press" featured Lubin Professor Larry Chiagouris in "145 CEOs speak out on gun violence, urging Congress to act"

Pace University marketing professor Larry Chiagouris called the letter a “no-cost, low-risk, low-impact PR move” that’s not likely to affect the gun debate because the companies didn’t specify any consequences if the laws don’t change.

“Does it get them good vibes with the anti-gun world? Yes. Does it give them bad vibes to people who belong to the NRA? No,” he said. “Gun supporters will be oblivious.”

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"Associated Press" featured Pace University’s Lubin School of Business marketing professor Larry Chiagouris in "No words: Mastercard to drop its name from logo"

01/08/2019

"Associated Press" featured Pace University’s Lubin School of Business marketing professor Larry Chiagouris in "No words: Mastercard to drop its name from logo"

What's in a name?

For MasterCard, not enough to keep it in the logo.

The company is removing the word Mastercard from the pair of interlocking red and yellow circles where it has resided for more than 50 years.

Mastercard Inc. joins a small stable of brands like Nike, Apple and Target that rely on an image and not a name in most marketing materials.

"A picture communicates better than words," said Allen Adamson, co-founder of the marketing strategy firm Metaforce. "And they have the distinct advantage of having one of the most recognizable icons in the world."

The Purchase, New York, company said Monday that 80 percent of people recognize the Mastercard logo even when its name isn't present.

It also points to the changing nature of exchanging currency. One of the original major credit card companies, formerly known as Master Charge, Mastercard has attempted to rebrand itself in recent years as a "technology company in the global payments industry."

Adamson said the new wordless logo is a reflection of the tech-centric world we live in.

"Evolving the logo into an app-like icon also fits in line with how younger consumers are connecting to the world around them," Adamson said.

Mastercard's announced changes, as with many corporate re-branding campaigns, also has its skeptics.

"I do not think it is yet iconic enough to successfully execute this new identity, but over time, they will learn if it was a mistake," Pace University marketing professor Larry Chiagouris said, adding: "Which I think it is."

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