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The Associated Press featured Lubin School of Business Professor Larry Chiagouris in "Starbucks creates own Black Lives Matter shirt for employees"

06/15/2020

The Associated Press featured Lubin School of Business Professor Larry Chiagouris in "Starbucks creates own Black Lives Matter shirt for employees"

Pace University marketing professor Larry Chiagouris said while the flip-flop on Black Lives Matter gear conveys the company buckled under pressure and could lead to a backlash, he doesn’t expect any lasting damage to the brand since it has demonstrated that it has tried to do the right thing in other ways, like the $1 million fund or the anti-bias training. “Most people will give them another chance, they’ll continue to work there and buy their coffee there,” he said.