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Business Know-How featured Marketing Professor Larry Chiagouris in "Can Social Media Benefit Your Business?"

08/17/2020

Business Know-How featured Marketing Professor Larry Chiagouris in "Can Social Media Benefit Your Business?"

(Updated)

Larry Chiagouris, a professor of marketing at Pace University tells the WSJ that, "The hype right now exceeds the reality." But recent statistics are showing despite the hype, business owners are in fact implementing some sort of social media efforts.

Read the full Business Know-How article.