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"Cnet" featured Pace University's associate professor of public relations Jennifer Magas in "Jeff Bezos goes from geek to National Enquirer gossip fodder"

02/11/2019

"Cnet" featured Pace University's associate professor of public relations Jennifer Magas in "Jeff Bezos goes from geek to National Enquirer gossip fodder"

...Jennifer Magas, a clinical associate professor of public relations at Pace University and owner of PR firm Magas Media Consultants, said she recommends a set of actions for crisis communications. They including speaking first, speaking often and taking control of the narrative. With one exception -- apologizing to his wife and family -- Bezos hit them all, she said.

"He has taken the scandal away from his affair," Magas added, "and presented himself as both a victim and a champion at the same time."

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