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Daily Mail feature Pace University in "'It is a story of abuse of power': Hillary Clinton pledges to help 'retire' Trump on the night of his impeachment - as she and her daughter Chelsea make their final stop on their book tour"

12/20/2019

Daily Mail feature Pace University in "'It is a story of abuse of power': Hillary Clinton pledges to help 'retire' Trump on the night of his impeachment - as she and her daughter Chelsea make their final stop on their book tour"

Hillary and Chelsea Clinton took the stage at Pace University on Wednesday evening for the final stop on their book tour — the same historic night the House voted to impeach the former's political rival, President Donald Trump. 

The mother and daughter appeared to be in great spirits as they joined their moderator, singer Vanessa Williams, at the event held at the university's campus in Pleasantville, New York, just four miles away from Hillary's home in Chappaqua. 

Hillary, 72, and Chelsea, 39, were promoting their first collaboration, The Book of Gutsy Women: Favorite Stories of Courage and Resilience, but the 2016 Democratic presidential nominee also weighed in on Trump's impeachment while pledging to help 'retire the incumbent.'

'It is a story of abuse of power, using the office of the president to further not the nation's objectives but his own personal political objectives,' said Hillary, who lost to Trump after winning the popular vote by three million.

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"Daily Mail" featured Pace University's Lubin School of Business marketing professor Larry Chiagouris in "Super Bowl ads speak more to women, female empowerment"

02/07/2019

"Daily Mail" featured Pace University's Lubin School of Business marketing professor Larry Chiagouris in "Super Bowl ads speak more to women, female empowerment"

...According to a survey by the research firm 3Gem, some 77 percent of viewers say politically charged ads for the Super Bowl are not compelling, while 60 percent said a funny ad made them more likely to buy a product.

Pace University marketing professor Larry Chiagouris said it may be bad strategy to advertise female empowerment rather than doing something about it.

"Brands would be wise to practice what they preach and put more women in C-suite offices or make better products for women rather than talking about it in a commercial," Chiagouris said.

"Why is a brand of toothpaste an arbiter of social values? What brand doesn't stand for empowerment?"

Chiagouris said he believes brands will eventually move away from social and cultural messages and find other creative ways to stand out.

"I suspect there will be some backlash to these ads and we will see a turn back to the entertainment value of the messages we had in past years," he said.

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