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"Free Malaysia Today" featured Pace University's Lubin School of Business marketing professor Larry Chiagouris in "Super Bowl ads speak more to women, female empowerment"

02/05/2019

"Free Malaysia Today" featured Pace University's Lubin School of Business marketing professor Larry Chiagouris in "Super Bowl ads speak more to women, female empowerment"

...Pace University marketing professor Larry Chiagouris said it may be bad strategy to advertise female empowerment rather than doing something about it.

“Brands would be wise to practice what they preach and put more women in C-suite offices or make better products for women rather than talking about it in a commercial,” Chiagouris said.

“Why is a brand of toothpaste an arbiter of social values? What brand doesn’t stand for empowerment?”

Chiagouris said he believes brands will eventually move away from social and cultural messages and find other creative ways to stand out.

“I suspect there will be some backlash to these ads and we will see a turn back to the entertainment value of the messages we had in past years,” he said.

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