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International Business Times featured Lubin School of Business Professor Larry Chiagouris in "Covid sends big advertisers to sidelines for Super Bowl"

01/27/2021

International Business Times featured Lubin School of Business Professor Larry Chiagouris in "Covid sends big advertisers to sidelines for Super Bowl"

This year's Super Bowl will be missing some familiar big names from its advertising roster, with several major brands choosing to remain on the sidelines of America's football championship due to the coronavirus pandemic. But Pace University marketing professor Larry Chiagouris brands moving to the sidelines are "making a big mistake." "The Super Bowl has always been pricey but this will be the best bargain, simply because Americans are so hungry to watch competitive sports and there has been a lack of quality competitions," Chiagouris said. Chiagouris said pandemic-hit audiences are eagerly awaiting the big game, and that the Brady-Mahomes matchup will intensify the interest. "This is going to be an enormous opportunity," he said. "The brands that have cut back have missed out. They are being risk-averse when they should be taking more risks."

Read the full International Business Times article.