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Larry Chiagouris | PACE UNIVERSITY

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New Delhi Times featured Lubin Professor Larry Chiagouris in "Americans See More Interracial Relationships in Advertising"

03/08/2021

New Delhi Times featured Lubin Professor Larry Chiagouris in "Americans See More Interracial Relationships in Advertising"

“It’s the brands wanting to let customers know they are listening and sensitive to their needs, many of whom are not Caucasian,” said Larry Chiagouris, a marketing professor at Pace University in New York. And “part of it is not wanting to be called out by some activists as being oblivious to people of color.”

Read the full New Delhi Times article.

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WalletHub featured Lubin Professor Larry Chiagouris in "2021 Capital One Savor Review"

02/19/2021

WalletHub featured Lubin Professor Larry Chiagouris in "2021 Capital One Savor Review"

Larry Chiagouris

Ph.D., Professor of Marketing, Lubin School of Business, Pace University

Why do you think bonus credit card rewards for dining and entertainment are becoming increasingly popular?

Because this is still a relatively new initiative from the credit card industry sector. Innovations always bring an increase in consumer interest and trial.

Do you think people generally assume the best (a broad definition) or the worst (strict limitations) when faced with vague rewards categories such as “dining” and “entertainment”?

It depends on the individual. Some are optimists. Some are pessimists. But generally, when there is any ambiguity or vague rewards, most consumers that the rewards are not worth their effort. Remember that there is quite a lot of inertia in the adoption of a new service or credit card.

How should people choose between two versions of a credit card offer, when one has better rewards but charges an annual fee?

It is all based on their expected level of usage. Heavy users will experience overall savings even with an annual fee. Light users are better off choosing a no-fee or low-fee option.

Read the full WalletHub article.

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US Daily Review featured Lubin Professor Larry Chiagouris in 'Social Media Not Actionable to Executives"

02/03/2021

US Daily Review featured Lubin Professor Larry Chiagouris in 'Social Media Not Actionable to Executives"

Two nationwide surveys commissioned by the Marketing Executives Networking Group reveal consumers’ and senior marketing executives’ views on the digital marketing industry. The surveys were directed by Dr. Larry Chiagouris, Professor of Marketing at the Lubin School of Business, Pace University.  Chiagouris noted, “Consumers and marketing professionals are telling us that as Twitter, Facebook, Pinterest, YouTube and others seek to monetize their offerings, there is a need for social media firms to do a better job satisfying both the sponsor businesses and the consumers those businesses seek to  reach.”

Read the full US Daily Review article.

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International Business Times featured Lubin School of Business Professor Larry Chiagouris in "Covid sends big advertisers to sidelines for Super Bowl"

01/27/2021

International Business Times featured Lubin School of Business Professor Larry Chiagouris in "Covid sends big advertisers to sidelines for Super Bowl"

This year's Super Bowl will be missing some familiar big names from its advertising roster, with several major brands choosing to remain on the sidelines of America's football championship due to the coronavirus pandemic. But Pace University marketing professor Larry Chiagouris brands moving to the sidelines are "making a big mistake." "The Super Bowl has always been pricey but this will be the best bargain, simply because Americans are so hungry to watch competitive sports and there has been a lack of quality competitions," Chiagouris said. Chiagouris said pandemic-hit audiences are eagerly awaiting the big game, and that the Brady-Mahomes matchup will intensify the interest. "This is going to be an enormous opportunity," he said. "The brands that have cut back have missed out. They are being risk-averse when they should be taking more risks."

Read the full International Business Times article.

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Business Know-How featured Marketing Professor Larry Chiagouris in "Can Social Media Benefit Your Business?"

08/17/2020

Business Know-How featured Marketing Professor Larry Chiagouris in "Can Social Media Benefit Your Business?"

(Updated)

Larry Chiagouris, a professor of marketing at Pace University tells the WSJ that, "The hype right now exceeds the reality." But recent statistics are showing despite the hype, business owners are in fact implementing some sort of social media efforts.

Read the full Business Know-How article.

 

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