main navigation
my pace

Movie TV Tech Geeks | PACE UNIVERSITY

News & Events

Sort/Filter

Filter Newsfeed

News Item

"Movie TV Tech Geeks" featured Lubin Professor Larry Chiagouris in "Will Google, YouTube soon be getting the Facebook treatment?"

04/25/2018

"Movie TV Tech Geeks" featured Lubin Professor Larry Chiagouris in "Will Google, YouTube soon be getting the Facebook treatment?"

...Also absent from the internet are many of the rules that govern children’s programming on television sets. TV networks, for instance, are allowed to air commercial breaks but cannot use kids’ characters to advertise products. Such “host-selling” runs rampant on internet services such as YouTube.

Action to remove ads from inappropriate content is mostly reactive because of lack of upfront control of what gets uploaded, and it generally takes the mass threat of a boycott to get advertisers to demand changes, according to BrandSimple consultant Allen Adamson. “The social media backlash is what you’re worried about,” he said.

At the same time, politicians are having trouble keeping up with the changing landscape, evident by how ill-informed many senators and congresspeople appeared during questioning of Facebook CEO Mark Zuckerberg earlier this month.

“We’re in the early stages of trying to figure out what kind of regulation makes sense here,” said Larry Chiagouris, professor of marketing at Pace University in New York. “It’s going to take quite some time to sort that out.”

Read the full article.