main navigation
my pace

Randi Priluck | PACE UNIVERSITY

News & Events

Sort/Filter

Filter Newsfeed

News Item

"Local 10" featured Lubin School of Business professor Randi Priluck in "New app promises to spice up your Instagram Stories"

11/13/2019

"Local 10" featured Lubin School of Business professor Randi Priluck in "New app promises to spice up your Instagram Stories"

"It's really for people who care very strongly about what they look like online, and how they are perceived online," said Randi Priluck, a marketing professor at Pace University who studies social media. "Most people will just use the tools already available [on Instagram]."

News & Events

Sort/Filter

Filter Newsfeed

News Item

"CNN Business" featured Lubin marketing professor Randi Priluck in "They left Facebook to make an app that will spice up your Instagram Stories"

11/13/2019

"CNN Business" featured Lubin marketing professor Randi Priluck in "They left Facebook to make an app that will spice up your Instagram Stories"

"It's really for people who care very strongly about what they look like online, and how they are perceived online," said Randi Priluck, a marketing professor at Pace University who studies social media. "Most people will just use the tools already available [on Instagram]."

Read the CNN Business article.

News & Events

Sort/Filter

Filter Newsfeed

News Item

"360 Magazine" featured Lubin Professor Randi Priluck in "Twitter bans free speech?"

11/05/2019

"360 Magazine" featured Lubin Professor Randi Priluck in "Twitter bans free speech?"

Twitter has banned all political ads on its platform becoming a hero for a day. It was a surprising move given the reluctance of tech companies to get involved in the content posted on their sites. Like most such actions, the actual impact will hardly be noticeable. Since Twitter is the only site to ban political ads, people will still be exposed to paid content from candidates on other larger networks. According to ComScore, Facebook and Google have significantly more unique users in the US than Twitter, so people will still be exposed to online political advertising. Second, Twitter makes news when influential people tweet. The more outrageous the statement, the more likely the information will spread, not only on Twitter, but in traditional news outlets as well. Pairing that with the fact that people tend to trust paid less than organic content, the tweets will still hit their targets who will be even more likely to believe what they read.

So, is it a public good that Twitter is banning political ads or not? It’s certainly a relatively easy thing for Twitter to do. It is much more difficult to monitor the ads and determine their veracity. This process would require flagging suspicious content and hiring people to evaluate the messages. The problem is that banning all political ads means that candidates who do not have strong Twitter followings will be less able to reach audiences with their messages, thus giving even more power to the powerful.

Artificial intelligence techniques are improving and tech firms may have more tools in the future to effectively monitor. In 2018 Instagram announced that they are using a machine learning platform called DeepText to detect bullying language. This kind of technology could be applied to political ads to flag them for internal review. However, the platforms may be reluctant to adopt the monitoring technologies because of the potential for increased scrutiny of their businesses by political and governmental entities.

Read the 360 Magazine article.

News & Events

Sort/Filter

Filter Newsfeed

News Item

"Somag News" featured Lubin's Randi Priluck, professor and assistant dean at Pace University in "Instagram Brings New Feature to Fight Cyber Bullying "

10/04/2019

"Somag News" featured Lubin's Randi Priluck, professor and assistant dean at Pace University in "Instagram Brings New Feature to Fight Cyber Bullying "

Cyber ​​bullying has become a problem that affects almost everyone. Knowing that this is a big problem, Instagram, bullying users without realizing ‘restricting’ announced the new feature.

Instagram, which says it wants to lead the fight against online bullying in social networks, reveals a new feature. The latest feature, called “Restrict,” published on Wednesday, will help combat bullying. The feature has been tested since July.

The “Restrict” feature allows you to prevent others from seeing comments from this person. Restricted users cannot see if you are active on Instagram or whether they read their messages directly. Instagram users can also choose to show the restricted person’s comments to others by approving their comments. Randi Priluck, professor and assistant dean at Pace University, focused on social media and mobile marketing. “It’s better for Instagram to do nothing than to do anything. But the question is: How much will this work? ” said.

According to a 2018 study by Pew, fifty percent of young people in the United States are bullying or harassing online. According to another study by a non-profit bullying group, 42% of cyberbullying victims between the ages of 12 and 20 are bullying themselves on Instagram. According to Instagram, a ‘bully’, blocking, discontinuing or reporting, can end up in the unpredictable behavior of the bullying person. With the restriction feature, Instagram users can protect themselves without notifying the bully.

Co-director of the Cyber Bullying Research Center and a professor at Florida Atlantic University. We need to see to what extent the feature works and whether the critical mass of Instagram users is using it, said Sameer Hinduja. Instagram had previously developed a new tool with artificial intelligence to assess whether a comment was published or not before being published.

Read the full article.

News & Events

Sort/Filter

Filter Newsfeed

News Item

"KTLA" featured Randi Priluck, a professor and associate dean at Pace University in "Instagram Rolls Out 'Restrict' Feature to Help Fight Bullying"

10/04/2019

"KTLA" featured Randi Priluck, a professor and associate dean at Pace University in "Instagram Rolls Out 'Restrict' Feature to Help Fight Bullying"

“The fact that Instagram is doing something is better than nothing,” said Randi Priluck, a professor and associate dean at Pace University focused on social media and mobile marketing. “But the question is: How much will this help?”

Read the full article.

News & Events

Sort/Filter

Filter Newsfeed

News Item

"CNN Business" featured Lubin associate dean and social media and mobile marketing Professor Randi Priluck in "Instagram rolls out new feature to help fight bullying"

10/02/2019

"CNN Business" featured Lubin associate dean and social media and mobile marketing Professor Randi Priluck in "Instagram rolls out new feature to help fight bullying"

Earlier this year, Instagram head Adam Mosseri declared that the social network wants to "lead the fight against online bullying." On Wednesday, the social media platform announced a new effort in that daunting task: it's rolling out globally a feature called "Restrict," a tool it's been testing since July. When you "Restrict" another user, comments on your posts from that person are only visible to them, and not to other people. Restricted users also won't be able to see if you're active on Instagram at any given moment or if you've read their direct messages.

Users can also opt to make a restricted person's comments show up for others by approving their comments. "The fact that Instagram is doing something is better than nothing," said Randi Priluck, a professor and associate dean at Pace University focused on social media and mobile marketing. "But the question is: How much will this help?" Fifty-nine percent of US teens have been bullied or harassed online, according to a 2018 study from Pew. Another study conducted by a non-profit anti-bullying group found that 42% of cyberbullying victims between the ages of 12 and 20 said they were bullied on Instagram. Instagram's reasoning for developing Restrict is that young Instagram users may be wary of blocking, unfollowing or reporting a bully because it could make the situation worse. Blocking or unfollowing the person could also make it harder to keep tabs on the bully's behavior. If Restrict works as intended, it could offer a way for users to protect themselves without notifying the person who is bullying them. Instagram is launching Restrict mode worldwide.

Read the full article.

 

News & Events

Sort/Filter

Filter Newsfeed