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"The Tribune" featured Pace University’s Lubin School of Business marketing professor Larry Chiagouris in "Profiting off presidency? Trump biz takes hit since election"

01/02/2019

"The Tribune" featured Pace University’s Lubin School of Business marketing professor Larry Chiagouris in "Profiting off presidency? Trump biz takes hit since election"

...Larry Chiagouris, a marketing professor at Pace University, thinks Trump will move fast to make money off those trademarks after he leaves office, particularly in emerging markets where newly wealthy consumers are less concerned about his divisive comments and policies.

“He’ll go to work and put product underneath them and his business will be worth a lot more,” Chiagouris says.

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