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US Daily Review featured Lubin Professor Larry Chiagouris in 'Social Media Not Actionable to Executives"

02/03/2021

US Daily Review featured Lubin Professor Larry Chiagouris in 'Social Media Not Actionable to Executives"

Two nationwide surveys commissioned by the Marketing Executives Networking Group reveal consumers’ and senior marketing executives’ views on the digital marketing industry. The surveys were directed by Dr. Larry Chiagouris, Professor of Marketing at the Lubin School of Business, Pace University.  Chiagouris noted, “Consumers and marketing professionals are telling us that as Twitter, Facebook, Pinterest, YouTube and others seek to monetize their offerings, there is a need for social media firms to do a better job satisfying both the sponsor businesses and the consumers those businesses seek to  reach.”

Read the full US Daily Review article.