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04/06/2017 News Release Image

Associated Press: "Advertisers flee Bill O'Reilly's show but impact unclear"

. . . "Advertisers are very risk averse," said Larry Chiagouris, a Pace University marketing professor. "When advertisers see the possibility of scandal, they take the easy way out — which can be spun as the 'high road.' It's easy for them to move their money somewhere else."

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