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Associated Press: "YouTube ad boycott could spell trouble for Alphabet's Google"
. . . the fallout from the YouTube boycott is likely to be felt through the rest of this year. Skittish advertisers have curtailed their spending until they are convinced Google can prevent their brands from appearing next to extremist clips promoting hate and violence.
"There is no entity in the world that is more risk averse than a senior marketing person," says Larry Chiagouris, a marketing professor at Pace University in New York. "They don't want to go with a media choice that presents problems for a brand, and they don't have to because they have many other choices."
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