News Item
"CBS News" featured director of the Pace University Small Business Development Center Andrew Flamm in "Launching a new business: First key steps"
...If you've been working on a side hustle that you're planning to turn into a business, those answers may be more readily available, said Andrew Flamm, director of the Pace University Small Business Development Center, which provides workshops and advisers to small-business owners and startups.
"The folks who are at an earlier stage -- whether they're doing a side hustle or maybe they're a graphic designer at night and baking cupcakes for the church group on weekends -- they have a proof of concept that's working, and they've kind of sampled with clients," Flamm told CBS MoneyWatch.
For those just starting out with their idea, Flamm said it may take more digging to tap into exactly who your customer is. "The simultaneous process might be being able to look at what your customers might be interested in, but also thinking about the different components of the business plan," Flamm said.
He added: "Who am I, what do I offer? Look at your target market and make sure it actually aligns with what [the product] is going to be."
Read the full article.
