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E-Commerce Times: "Facebook Rolls in Mobile Ad Dough"
. . . Competition from other players and unrealistic expectations could burst the bubble for Facebook, Larry Chiagouris, a professor of marketing at Pace University, told the E-Commerce Times.
"I suspect that expectations [for Facebook] were not set as high as they might have been based upon previous performance and now, of course, it's exceeding expectations," Chiagouris continued. "It will be interesting to see what happens in the next quarter."
- See more at: http://www.ecommercetimes.com/story/Facebook-Rolls-in-Mobile-Ad-Dough-80785.html#sthash.BSFSKRam.dpuf
