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"FOX 61" featured Pace marketing professor Larry Chiagouris in 'Shootings and shock value: Hoodies, PSA use similar tactics"

09/20/2019 News Release Image

"FOX 61" featured Pace marketing professor Larry Chiagouris in 'Shootings and shock value: Hoodies, PSA use similar tactics"

In a breezy back-to-school video spot, angelic children describe their beloved new headphones, sneakers, skateboard. Soon, though, a disturbing reality dawns on the viewer: Those cherished new belongings are merely tools to foil a school shooter stalking the children.

And in a fashion show last week, the fashion brand Bstroy offered a sort of back-to-school vision of its own, with models showing off hoodies emblazoned with the names of four schools touched by mass shootings, rent by what appeared to be bullet holes.

Both used shock value to make a point about gun violence — and both are dealing with different levels of reaction, some positive and, in the case of the fashion show, a lot of it negative.

...It is also worth questioning whether a lavishly produced video spot was the best way to deliver Sandy Hook Promise’s message, said Pace University marketing professor Larry Chiagouris, pointing out the nonprofit sells clothing, too.

Read the full article.

News Item

"FOX 61" featured Pace marketing professor Larry Chiagouris in 'Shootings and shock value: Hoodies, PSA use similar tactics"

09/20/19

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"Newsweek" featured Lubin's clinical professor of Management Bruce Bachenheimer in "Uber's response to California Worker Bill is Legal Ploy That Denies Drivers Fair Deal"

09/17/19

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"Associated Press" featured Lubin Professor Larry Chiagouris in "145 CEOs speak out on gun violence, urging Congress to act"

09/13/19

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"NY1 News" featured Pace University's 2019 Convocation Ceremony in Manhattan and the Incoming Class of 2023

09/03/19

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09/03/19

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"Digital Information World" featured Lubin School of Business and Associate Dean Randi Priluck in "Users Have Some Interesting Reactions To Instagram Hiding the Number of Likes- Say It Won't Solve The Issue"

08/29/19

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"ABC News" featured Lubin School of Business Marketing Professor Larry Chiagouris in "Eco Search Engine Sees Surge in Downloads as Amazon Burns"

08/29/19

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08/26/19

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08/21/19

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08/19/19

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08/15/19

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08/07/19

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07/25/19

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07/22/19

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07/18/19

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"Westchester County Business Journal" featured Lubin School of Business Dean Neil Braun's piece "Keeping Pace: Business education is evolving"

07/18/19

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07/17/19

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07/15/19

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07/15/19

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06/24/19

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06/21/19

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06/14/19

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06/11/19

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05/28/19

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05/21/19

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05/21/19

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05/21/19

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05/16/19

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05/14/19

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05/01/19

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04/30/19

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"The Times Telegram" featured Lubin Professor Dr. Larry Chiagouris in "'Thrones' is ending, but will live on in merchandise"

04/29/19

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04/26/19

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04/26/19

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04/26/19

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04/26/19

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04/26/19

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04/26/19

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04/25/19

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04/25/19

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04/19/19

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04/17/19

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04/16/19

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04/10/19

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Press Release: What do Beth Comstock, Tom Davenport, V. Kumar, Heather Wilson Randy Bean, Bill Franks, and Theresa Kushner have in common? The Analytics Hall of Fame!

04/09/19

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03/19/19

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03/11/19

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03/07/19

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02/27/19

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02/21/19

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02/15/19

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02/11/19

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02/11/19

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02/08/19

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02/07/19

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02/06/19

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02/05/19

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"ABC 57 News" featured Pace University's Lubin School of Business marketing professor Randi Priluck in "Rest stops offer free lodging, laundry for touring musicians with a catch"

02/05/19

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02/04/19

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01/25/19

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01/18/19

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01/16/19

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"AdAge India" featured Pace University’s Lubin School of Business Professor Randi Priluck in "#Mobilewatch: 1.4 billion People a Year are Talking to Bots. Join them?"

01/14/19

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01/08/19

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01/02/19

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01/02/19

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12/17/18

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11/30/18

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11/30/18

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11/27/18

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11/08/18

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11/05/18

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11/05/18

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10/26/18

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10/18/18

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10/15/18

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10/12/18

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09/25/18

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09/24/18

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09/24/18

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09/18/18

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09/14/18

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08/24/18

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07/26/18

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06/19/18

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06/12/18

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"Broadway World" featured Lubin alumni in "Pace University Gets A Seat At The Tony Awards"

06/06/18

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06/04/18

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05/22/18

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05/10/18

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05/01/18

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04/27/18

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04/25/18

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04/24/18

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04/24/18

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04/23/18

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04/16/18

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04/06/18

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03/28/18

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03/13/18

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02/26/18

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02/21/18

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CBSI Digital Architect Not ‘Just a Media Guy’ (Broadcasting & Cable)

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11/29/17

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11/28/17

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11/07/17

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06/05/17

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05/25/17

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05/24/17

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Atlanta Journal-Constitution: "Potential laptop ban on Europe flights could cause hassles for travelers"

05/17/17

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05/17/17

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Bloomberg News: "Brace for Chaos If U.S Expands Airline Laptop Ban"

05/15/17

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Westchester County Business Journal: "Westchester business leaders size up Trump tax proposal"

05/08/17

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Journal News: "Trump tax plan is 'outrageously' irresponsible: Pace U. tax professor"

05/04/17

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Chicago Tribune: "Starting line: Career experts offer 2017 grads job-search advice"

05/03/17

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Associated Press: "YouTube ad boycott could spell trouble for Alphabet's Google"

05/01/17

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05/01/17

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Advertising Age: "So How Did That Super Bowl Rejection Affect GNC's Sales?"

04/19/17

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Houston Chronicle: "United CEO apologizes for infamous video before delving into Q1 financials"

04/19/17

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Student entrepreneurs to deliver new business concept presentations to a distinguished panel of judges

04/18/17

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Yahoo Finance: "How to trade stocks for a living: Mike Bellafiore"

04/13/17

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Associated Press: "Pepsi pulls widely mocked ad"

04/06/17

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Associated Press: "Advertisers flee Bill O'Reilly's show but impact unclear"

04/06/17

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03/28/17

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New York Post: "Most college-bound kids believe they will earn more than their parents: study"

03/20/17

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Associated Press: "Meetup takes risky leap into the Trump resistance"

03/20/17

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Voice of America: "Controversial US Travel Restrictions Raise Job Worries in Tourism Industry"

03/17/17

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Agence France-Presse: "Pressure mounts on Uber and CEO after missteps"

03/07/17

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CFO Magazine: "Hire Expectations"

03/02/17

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Fox 5 News: "Can 'fake news' be stopped?"

02/21/17

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Pacesetters in Financial Reporting: Key takeaways from the conference hosted by Pace University, FEI and EY

02/15/17

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New York Business Journal: "This Indian restaurateur owns 5 eateries, including 3 in Curry Hill"

02/13/17

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Associated Press: "Fighting Fake News Isn't Just Up to Facebook and Google"

02/07/17

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New York Post: "How to stand out in a group interview"

02/06/17

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Advertising Age: "What GNC's Feud With Fox Means for Future of Super Bowl Advertisers"

02/06/17

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USA Today: "Laughter is the name of the game for majority of Super Bowl ads"

02/06/17

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Agence France-Presse: "Advertisers eye winning Super Bowl strategy"

02/03/17

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Swiss TV: "Trump versus Mexico" - «Wall Street Insights»

02/01/17

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EUR/Electronic Urban Report: "Black Teen, Sasha Ariel’s Book Encourages Girls to be More Tech Savvy"

01/24/17

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The Hill's Pundits Blog: "Trump right to question GOP tax plan"

01/24/17

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“Meet the Small Business Bankers” will provide expert advice on small business financing strategies

01/23/17

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Agenda, a Financial Times Service: "Will Trump Reduce the Risk Management Drag?"

01/19/17

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Westchester County Business Journal: "Small business lending could get boost from Trump-era deregulation"

01/19/17

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Computerworld: "Obamacare repeal could hurt the gig economy"

01/18/17

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Westchester County Business Journal: "SBA and Pace host small business lending panel"

01/18/17

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Politico: "White House win provides a stimulus for the Trump brand"

01/10/17

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Boston Herald: "Donald Trump auto plan needs test drive"

01/10/17

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Corporate Counsel: "Ex-Compliance Official Arrested in Spreading VW Emissions Scandal"

01/10/17

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The Hill's Pundits Blog: "In a US-China trade war, these are America's best options"

01/09/17

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Compliance Week: "Will Europe go it alone on financial regulation following Brexit? Don’t count on it"

01/03/17

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Journal News: "Injuries put athletes' families in financial bind"

01/03/17

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The Hill's Pundits Blog: "Trump's model of the American economy may actually work"

01/03/17

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Fortune: "What Amazon’s Echo Snag Can Teach Entrepreneurs"

12/20/16

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Military Times: "6 ways to win at group learning — strategies from military-serving colleges"

12/19/16

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TechNewsWorld: "Magic Leap Catches Flak Over Tricky Video"

12/14/16

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The Hill's Pundits Blog: "Trump's best option for North American trade"

12/01/16

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Associated Press: "NY’s Cuomo finds common ground with Trump on infrastructure"

11/28/16

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MarketWatch: "6 things not to buy at an outlet store"

11/28/16

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Indian Express: "26/11 stories of strength: When a professor played translator for a terrorist"

11/28/16

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Screening of the documentary ‘GENERATION STARTUP’ and a live panel discussion at Pace University on Thursday evening, December 1st

11/28/16

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E-Commerce Times: "Apple Celebrates Itself in $300 Coffee Table Tome"

11/18/16

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Westchester County Business Journal: "Business leaders try to gauge what Trump presidency means for Westchester economy"

11/17/16

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CFO: "The Deficit Matters, but Don’t Lose Sight of Other Priorities"

11/15/16

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Wall Street Journal: "Shared Shop Makes for Crazy Roomies"

11/15/16

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Associated Press: "After Election Rupture, CEOs Seek Unity for Staff, Customers"

11/15/16

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The Hill's Congress Blog: "Trade equilibrium to revive small business in America"

11/15/16

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WINS-AM: "The Bottom Line For Small Business"

11/14/16

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Los Angeles Times: "Mergers create hotel giants, but few are complaining"

11/08/16