Dual Certificate in Web and Graphic Design

  • Online

Photoshop, Illustrator, InDesign, Adobe XD, PDF, Print, HTML, CSS, Wordpress

About Cross Media Marketing and Design

Cross-media and integration of tools are the core of this Dual Certificate Program in Graphic and Web Design. Students will cover Adobe Creative Cloud software tools: Photoshop, Illustrator, Adobe XD, InDesign, Bridge, Acrobat PDF and also HTML5, CSS3 and WordPress. Students will learn proper Adobe workflow processes and best practices to design, create, build and export content for print and digital outputs. Students will learn the concepts, tools, and techniques to create responsive designs for web and digital devices such as iPads, tablets, and smart phones.

The learning objectives of our programs are to develop technology skills and soft skills of student learners to enable them to plan, design, build, and integrate digital content for print and the web.

Graphic Design Program Topics

  • Students will learn how to PLAN + DESIGN + UPLOAD + MAINTAIN a fully functional responsive design website.
  • Students will learn how to FTP their website and content to a web hosting service: including how to add/ host multiple website under a single domain name.
  • Students will learn how to create a website using WordPress.
  • End to end process in Digital Graphic Design. Understand the latest in graphic technologies, utilizing best practices.
  • Learn how to effectively use digital assets in workflow processes.
  • Design and build multi- page products/content for a variety of different platforms.
  • Export a PDF for print in digital or press ready print files

Web and Graphic Design Course Benefits

In this program students will learn the tools and how they can integrate the software and technologies to create graphic design and web design elements.

  • Digital Assets Management (DAM): In this class students will review the Digital Assets Management workflow using Adobe Bridge and formats, and best practices for web design.
  • Photoshop: In these classes students will use Adobe Photoshop for color correction, retouching, photo-montage, special effects and web design.
  • Illustrator: In these classes students will design using Adobe Illustrator: ads, banners, logos, infographics for data visualization and elements for web design.
  • Adobe Xd: In these classes students will design the mockup and prototype of a website.
  • WordPress: In these classes students will create an entire website using WordPress. Adding pages, interactive banners, gallery, contact forms, and more.
  • HTML – CSS: In these classes students will learn basic HTML5 and CSS3. These classes are the essential to understand the front end web design workflow.
  • InDesign: In these classes students will create marketing material and multiple pages documents such as magazines and newsletters using Adobe InDesign
  • Acrobat PDF: In these classes students will learn the process to prepare PDF documents for high quality printing in digital an mechanical printers.

Final Projects

  • Final Project Graphic: In these classes students will create projects using the Adobe tools: Photoshop, Illustrator and InDesign to create their own portfolio.
  • Final Project Web: In these classes students will design and develop their own web design project using HTML and CSS and they will upload to the web server using FTP.

If you want to know more about the program, set up a meeting with the instructor Eugenio. You will receive a meeting confirmation after signing up. also you can contact Eugenio by email at esolisdeovando@pace.edu.

If you have questions about enrollment, payment plans and payment methods please contact us CPS@pace.edu

Who Should Enroll in our Cross Media Marketing and Design Certification

  • Students who are literate in PC or MAC based software/ or operating system who want to learn how to build and manage websites.
  • Anyone with a print background, graphic designer, photographer, developer, marketing and communication professional looking to acquire a strong foundation of skills and knowledge in digital design or applying these skills to the web.
  • Web entrepreneurs, small business owners, freelancers and others looking to learn how to build and maintain websites and other digital content for the web and looking to learn how to use the Adobe tools for graphic design.

Meet the instructor

Eugenio Solis de Ovando

Eugenio Solis de Ovando is a Graphic Consultant with more than 20 years of experience in Digital Graphics. He provides services to advertisement agencies, newspapers, magazines, graphic design agencies, photography studios, universities, editorials, printers and others. Eugenio has advanced skills in Digital Retouching, 2D and 3D Infographics, Editorial Workflow, Digital Color Management, Digital Photography Workflow, Prepress, Web Design and Digital Publishing. Eugenio is a Trainer in Adobe Software.