S.E.L.F. | Brand Marketing Team

Brand Marketing Team

The Brand Pitch course sequence (the Brand Marketing Team) is tied to the American Advertising Federation's (AAF) National Student Advertising Competition (NSAC). The competition is held in the spring but requires extensive preparation for the event. It is without question the best credential students can receive in higher education to make themselves an attractive candidate for real world employment. In fact, many of our students have obtained full-time employment from recruiters who come to observe this special competition.

Important Dates

Feb 15, 2017: Presenter tryouts
March 8, 2017: Brand Marketing Team Panel Discussion hosted by Ad Club
April 19, 2017: Dress Rehearsal
April 23, 2017: Competition attendance at NYIT

Ipshita Ray

Dr. Ipshita Ray is an Associate Professor and Program Chair of Marketing. She has worked with companies such as MMA/Carat and JWT and was the AEF's 2008 national award recipient and worked with host ad agency, DDB, Chicago on McDonald’s, Budweiser, Wrigley’s and State Farm accounts. She has built successful ongoing partnerships between Pace and industry giants like Publicis, GroupM and IBM, running data analytics competitions every year.