Course 1 and 2: Introduction to Business
This course will give a broad overview of a business and its various functions- Finance, Accounting, Management, and Marketing. Specifically, this course will identify and describe the parts of a business, explore interrelationships between business functions, and examine various aspects of a business such as relevance of market share, role of production, types of expenses and their impact on revenue. Finally a business simulation will provide an opportunity to experience the impact of business decisions and competition on profit and sales.
Course 3 and 4: Introduction to Arts and Entertainment Management
Students examine the concepts, theories, and processes used in nonprofit and commercial entertainment organizations. The following concepts organizational structure, managerial styles, board of trustees, human resources, as well as strategies for marketing, financing, and fund-raising will be discussed. Furthermore, the course will also address the industry’s current trends and opportunities.