Working With Marketing And Communications
For new communications and/or marketing materials that will be widely distributed that include logos, imagery, and/or branded messaging, please contact University Relations for consultation, review, and/or approval. Please note, University Relations has the authority to request revisions in order to uphold the University's brand standards and guidelines (PDF).
- For new projects or revisions, please submit a completed project initiation request form (PDF) to your account partner and CC pubs@pace.edu. If you would like to discuss the proposed project or project update please reach out to your account partner. If you’re not sure who to speak with, email Wendy Metzger.
- For new projects, please provide:
- Unformatted copy (no columns, tables or images) in an editable Word document. Our editorial team will work with the provided copy, create new copy, copyedit, and/or proofread as needed. University Relations is not responsible for fact checking.
- Images/design ideas you’d like to see incorporated into your piece. Ensure photos are hi-res for printed pieces. (High resolution = at least 300 dpi)
- Sizing information if applicable. If you are unsure of the size please let us know and we will work with you to best determine one.
- Completed printing information. If we are printing the piece for you, please include the quantity you would like printed. If you would like to print with Pace Document Services, please include a budget number. If we are working with an outside vendor, we will provide you with an estimate(s) for the project and then you must provide us with a Purchase Order confirmation so that we can release the job to print.
- For revisions to a project, please provide:
- The prior job number.
- A marked-up copy of the old job with the updates needed.
- New images or any design ideas that you would like to be updated.
- Printed projects require a minimum of six weeks total production time.
- Projects that are submitted for approval purposes only may take between one and three weeks, depending on the complexity of the project.
- For all projects we will create a production schedule. New projects will include up to three rounds of proofs, with the 3rd round as final approval. Revisions will include up to two rounds of proofs, with the 2nd round as final approval.
- If you are in need of a photographer, please complete a project initiation request form outlining the date, time, and details of the event/or desired photo shoot.
University Relations Is Responsible For
- Consulting on design, content, production, and distribution.
- Suggesting ideas for you to communicate effectively and concisely with target audience(s).
- Editing copy to ensure readability and conformity with University style.
- Developing format and design specifications to meet budget requirements.
- Providing, if budgets allow, new photos, illustrations, advanced designs, and writing services.
- Advising on copyright or reprint permission for certain text, logos, or photos.
- Providing estimate(s) for the cost of project.
- Sending periodic project updates via email.
- Ensuring that project requirements have been met.
You Are Responsible For
- The accuracy of the content provided.
- Having an understanding of—and appropriately communicating—the project’s scope, style, tone, purpose, message, audience, and other key parameters.
- Being your department’s point person for feedback and/or approval. Comments or approval given to University Relations should be a compilation of all the people who need to see/approve a document. It’s imperative that all feedback is considered and consolidated prior to communicating with University Relations to ensure an efficient process is maintained.
- Providing comparable samples of projects, if available, for reference.
- Obtaining additional information and final approvals in a timely fashion.
- Providing complete and accurate materials at the start of the project.
- Submitting text via a Word document (not handwritten, not an image, not a PDF), or scanning and marking up an old copy for revisions.
- Submitting any other relevant items, such as photos, illustrations, charts, and graphs in agreed upon formats.
- Issuing timely, signed approvals for all copy, artwork, design layout.
- Reviewing and proofreading the project throughout all phases.
- Having sufficient funds to cover project costs.
