Marketing Department

Martin T. Topol, Department Chair, Ph.D., City University of New York
Mary Long, Graduate Program Chair, Ph.D., Baruch College, City University of New York
Pradeep Gopalakrishna, Undergraduate Program Chair, Ph.D., University of North Texas
Nisha Lalchandani, Program Coordinator

Welcome from the Department Chair and Program Chairs

	Pace University undergraduate International Marketing major David Trahan talks about the many internship opportunities offered by the university that helped shape his career, and how the resources available to students made his learning experience more enjoyable. >> larger version

Welcome from the Department Chair and the Program Chairs! Learning from practitioners and professors via hands-on experiences are the central core of the Marketing Department experience. We offer numerous courses both at the graduate and undergraduate degree level. At the undergraduate degree level, we offer a major in Marketing with concentrations in Global Marketing Management and Advertising and Integrated Marketing Communications. We also have a minor in which students from all disciplines can take five courses starting with Principles of Marketing and four other courses of their own choosing. Our graduate MBA in Marketing Management degree is offered on both NYC and White Plains campuses. The objective of the marketing management major is to prepare students for broad careers in the field of marketing. Small class sizes, applied learning and experienced teaching faculty are the hallmarks of our success.

The Marketing Department of the Lubin School of Business strives to be a leader in the New York Metropolitan area by offering practice-oriented career-directed programs on campuses in NYC and Westchester County. In addition, the Department has embraced the standards established by the AACSB, The Association to Advance Collegiate Schools of Business, and has worked hand in hand with the Lubin School administration to sustain our achievements in scholarship. Our faculty are dedicated to helping students achieve their goals.

The main purpose of the Marketing Department is to teach students to become lifelong learners and critical thinkers via the practice and application of marketing principles in the context of the highly technological, global economy. The program emphasizes the development of superior communication and teamwork skills to enhance students' ability to function as leaders in a diverse workforce.

	Marketing Department Chairperson Martin T. Topol

The Marketing Department has continued to pay special attention to providing students with opportunities for personal growth and intellectual advancement. In particular, the Marketing Department is committed to the participation in national student competitions, such as the National Student Advertising Competition, and the American Marketing Association International Collegiate Competition. These competitions and programs provide challenging professional experiences that help prepare our students for the careers they seek in corporate and non-profit work environments. Students also benefit from these intellectually challenging exercises and team experiences that provide a foundation for an enduring relationship with Pace University and fellow classmates.

Many of our faculty have dedicated themselves to cultivating the skills required of graduates who now enter an increasingly technologically-demanding workspace. We integrate technology into the classroom offering a capstone course with a simulation game required for all Marketing Majors. Further, the Marketing Department continues to reach out to international organizations including professional and academic institutions to cultivate successful and profitable educational programs that meet the needs of a broad audience of students. Here are specific examples of our varied programs:

• The department on the New York City and Pleasantville campuses annually participates in the American Advertising Federation National Student Advertising Competition. Our students have achieved considerable success in the AAF competition placing in the top five in the region in either New York or Pleasantville every year for the last five years. The department offers a series sequence of two advanced advertising and promotion courses which students take as part of their Marketing Major. A byproduct of these courses is a plans book which is submitted to the competition in early April each year. A competition in which students make a presentation of their marketing plans and advertising and promotion executions takes place approximately one month later.
  
  
• Our PUMA (Pace University Marketing Association) students have also performed well in the American Marketing Association International Collegiate Conference. Most recently, our Pleasantville chapter won recognition as the "Best New Chapter" in 2005 and 2nd prize for 'Best Use of Theme' in the Exhibit Competition. PUMA New York also fielded a competitive entry and won several awards: The Outstanding Chapter Planning award, the Outstanding Professional Development award "for programs specifically designed to advance the professional skill and development of their members." This award reflects PUMA's hosting of the Tri-State Marketing conference at Pace in December. PUMA-NY also won the award for Outstanding Communications, "for effective communications to their members, officers, college/university community, and other audiences throughout the academic year." Finally, our PUMA-NY team won the award for Outstanding Membership Activities in recognition of its "outstanding strategies and activities pertaining to membership recruitment, membership retention and membership involvement." The AMA International Collegiate Conference welcomes over 1200 students attending from about 100 schools in the US.
  
  
• The Marketing department also offers two types of Field Studies each year: a domestic Field Study offered over Spring break in which students and a faculty member visit businesses in the New York area that engage in international marketing. Scheduled visits have included advertising agencies like BBDO, CNN, Google, The Economist, and Bloomingdale's department store management and a travel abroad Field Study lasting ten days to two weeks. All Field Studies include classes before the travel portion of the trip and debriefing classes after the trip. In the Fall 2005, Drs. Gopalakrishna and Sandler took students to Brussels and London. Scheduled visits in Belgium included a number of EU institutions (Committee of the Regions and EU Economic and Social Committee), U.S. Commercial Service of the U.S. Embassy, Coca-Cola in Antwerp, and Duvel Moortgart, a brewery. In London, students visited McCann Erickson, Direct Marketing Association of the United Kingdom, European Business School, Universal McCann (a media company), Institute of Practitioners in Advertising, FedEx and Trimedia Communications.
  
  
• The department is always looking for ways to provide scholarship awards to students with outstanding performance in activities in and out of the department. The department has had winners in scholarship programs from the Advertising Club of Westchester, the Advertising Club of New York, and the Society for Marketing Professional Services.
  
  
• The department also has an ongoing Internship for Credit program in which students can work in the business world and gain real world experience to help them decide what specific career they wish to pursue after graduation. This is a very substantial program and approximately 30 students participate in faculty-supervised internships each year. Students are encouraged to participate in credit-bearing internships, but favorable academic standing is required to qualify. We also recommend that students take advantage of Pace University's Cooperative Education program starting in sophomore year. Marketing credit is usually granted for juniors and seniors who have already taken the basic courses toward their major, so that the internship experience is maximized. Recently, students have earned credit for work at SONY-BMG, Donna Karan, FOX News Channel, NBC and Chanel.

Like other AACSB accredited departments and schools, the Department has embraced the standards established by the AACSB and has worked hand in hand with the Lubin School administration to sustain our achievements in scholarship. Faculty regularly use their knowledge and experience based on research in the classroom.

Please feel free to come visit us in our offices either at Pace Plaza, the Graduate Center in White Plains or in Pleasantville or e-mail the Chairs at mtopol@pace.edu or pgopalakrishna@pace.edu.