"Subscription-based services," says Larry Chiagouris, a professor of marketing at Pace University, "tend to be premium priced, because they save people time. But if people don't have the money to pay for the savings in time ...They're going to do some of these things for themselves."
Pace University’s Lubin School of Business Professor Larry Chiagouris was featured in WalletHub's piece about gas credit cards.
While the company competes with Coca-Cola in the beverage segment, Pepsi’s "marketing budget is about 60% to 65% the size of the Coca-Cola company," noted Larry Chiagouris, professor of marketing in the Lubin School of Business at Pace University. "So, what it is doing is very smart. It is focusing resources in a world in which audiences have fragmented." (This article can only be read if you have a subscription to the Financial Times.)
The Pace University Small Business Development Center (SBDC) is proud to announce that our center was the recipient of the 2022 SBDC Excellence & Innovation award from the U.S. Small Business Administration (NY district). The Pace SBDC was delighted to be joined by Lawrence Singleton, Dean of Pace's Lubin School of Business, Marlene Cintron, Regional Administrator, SBA Region 2, Beth Goldberg, District Director, SBA New York District Office as well as other SBA District and regional staff to celebrate our award.
Charleston’s robust early 2020 passenger numbers were consistent with what much of the industry was experiencing at that time, according to Andrew Coggins, a business professor and cruise analyst at Pace University in New York. “They were looking at a banner year, or a really good year,” he said. “And then the bottom fell out.”
Andrew O. Coggins, Clinical Professor, Management and Management Science, Lubin School of Business - Given the effects of the coronavirus pandemic on tourism and travel, what are the best ways to enjoy a staycation and keep safe? Other than staying home, visit open-air sites, avoid large crowds, wear masks indoors, take advantage of local deals (hotel/resort/spa weekend getaways, etc.), and visit local hidden gems.
Randi Priluck: Professor of Marketing and Associate Dean, Undergraduate Studies, Lubin School of Business, Pace University. The car insurance industry spends significant dollars on television to communicate their messages to potential buyers. Progressive and Geico are the top two leading national advertisers spending on television advertising.
Andrew Coggins, a professor at Pace University’s Lubin School of Business who specializes in the cruise industry, said that Carnival competes with land-based vacations more than other cruise lines. “They’re targeting middle America,” Coggins said. “Royal Caribbean is their competition, but Carnival hasn’t gone as big, which must be by design. Their real competition is Las Vegas, Orlando and Branson, Missouri.”
Larry Chiagouris, a professor of marketing at Pace University told Quartz. One of the most puzzling reductions is “Family Size” boxes of products.
"The reality is you get what you pay for," Pace University Professor Vincent Barrella told Patch. Barrella, in addition to being chair of the department of legal studies and taxation at the Lubin School of Business, is also a former mayor of Point Pleasant Beach, New Jersey, so he knows whereof he speaks. "The tax burden comes with the services these communities provide. It's all service-driven."
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