While the company competes with Coca-Cola in the beverage segment, Pepsi’s "marketing budget is about 60% to 65% the size of the Coca-Cola company," noted Larry Chiagouris, professor of marketing in the Lubin School of Business at Pace University. "So, what it is doing is very smart. It is focusing resources in a world in which audiences have fragmented." (This article can only be read if you have a subscription to the Financial Times.)
The Pace University Small Business Development Center (SBDC) is proud to announce that our center was the recipient of the 2022 SBDC Excellence & Innovation award from the U.S. Small Business Administration (NY district). The Pace SBDC was delighted to be joined by Lawrence Singleton, Dean of Pace's Lubin School of Business, Marlene Cintron, Regional Administrator, SBA Region 2, Beth Goldberg, District Director, SBA New York District Office as well as other SBA District and regional staff to celebrate our award.
Lubin graduate student Camiryn Simpson '23 first found her passion for entertainment in front of the camera as an actress. She eventually found her love for the business side of the industry, too. Camiryn is now on the path to achieving an MBA in Marketing Management, and thanks to on-campus club, she was introduced to FerenComm, where she's spending her summer going to red carpets and press events as an intern.
Charleston’s robust early 2020 passenger numbers were consistent with what much of the industry was experiencing at that time, according to Andrew Coggins, a business professor and cruise analyst at Pace University in New York. “They were looking at a banner year, or a really good year,” he said. “And then the bottom fell out.”
Meet Lubin student Sydney Walmsley '24, a marketing major who discovered an interest in luxury marketing and landed her very first internship with a growing brand that allows her to combine her passions of sustainability and beauty.
Meet Viktoriia Yevtushenko '25, a digital marketing major who used Pace resources to land an exciting summer internship with the illustrious real estate agency Douglas Elliman.
Andrew O. Coggins, Clinical Professor, Management and Management Science, Lubin School of Business - Given the effects of the coronavirus pandemic on tourism and travel, what are the best ways to enjoy a staycation and keep safe? Other than staying home, visit open-air sites, avoid large crowds, wear masks indoors, take advantage of local deals (hotel/resort/spa weekend getaways, etc.), and visit local hidden gems.
Before enrolling at Pace University in the fall of 2021, Max Schillinger was already building a business. But thanks to the resources within the Lubin School of Business, he was ready to build his second business and start a new on-campus organization before even wrapping up his freshman year.
Lubin management professor Theresa K. Lant has been awarded the title of Distinguished Professor. This is the highest honor Pace University bestows on a faculty member in recognition of a sustained record of extensive, extraordinary research and scholarship, outstanding teaching, and exemplary service to the University, community, and the faculty member's professional field.
Randi Priluck: Professor of Marketing and Associate Dean, Undergraduate Studies, Lubin School of Business, Pace University. The car insurance industry spends significant dollars on television to communicate their messages to potential buyers. Progressive and Geico are the top two leading national advertisers spending on television advertising.
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