Dennis Sandler

Dennis Sandler

Lubin School of Business
Marketing NY
One Pace Plaza



Dennis Sandler is a Professor of Marketing at the Lubin School of Business, Pace University. He teaches courses in marketing, advertising, consumer behavior and direct marketing, as well as Field Studies to various European countries, studying European integration, the effect of culture on marketing, and sustainability in the Scandinavian countries. His research interests include advertising and promotion, sponsorship and sports marketing. He has published in various journals, including Journal of Advertising Research, International Marketing Review, Sport Marketing Quarterly, and Journal of Promotion Management, and has made presentations at conferences in the United States and other countries. Prof. Sandler established and served as co-chair of the Sport Marketing Special Interest Group of the American Marketing Association. He received the "Distinguished Career Contributions to the Scientific Understanding of Sport Business Award" from the AMA. He has served as faculty advisor to the Pace University collegiate chapter of the American Marketing Association, the Pace International Business Society, and the Pace chapter of AIESEC. Prof. Sandler was the recipient of the Lifetime Achievement Award from the Collegiate Division of the AMA for his work with the collegiate chapter.


PhD, New York University, New York, NY

MBA, New York University, New York, NY

BA, New York University, New York, NY

Publications and Presentations


Long, M., Sandler, D., Topol, M. (2017). Short-term Field Study Programs: A Holistic and Experiential Approach to Learning. Journal of Teaching in International Business. 28(1), 49-63.

Sandler, D., Markovitz, H., Long, M., Fain, D. (2014). The Intersection of Professional Selling and Direct/Interactive Marketing: Developing Transferable Skill Sets for Students Direct Marketing Association. Conference Proceeding.

Sandler, D., Meuser, C. (2014). Effects of In-Game Entertainment on Team Identification Sport Marketing Association. Conference Proceeding.

McKelvey, S., Sandler, D., Snyder, K. (2012). Sport Participant Perceptions of and Attitude Toward Ambush Marketing: An Exploratory Study of ING New York Marathon Runners. Sport Marketing Quarterly. 21(1), 7-18.

Long, M., Sandler, D., Gopalakrishna, P. (2011). The Impact of an International Field Study on Students' Learning and Consumer Ethnocentrism. International Journal of Business Innovation and Research. 5(6), 704-713.

Bjerke, R., Gopalakrishna, P., Sandler, D. (2005). Toward a conceptual framework to identify promotional themes: An empirical examination using three Scandinavian countries. Journal of Promotion Management.

Bjerke, R., Gopalakrishna, P., Sandler, D. (2005). A cross-national investigation: Liking of three facial cream print advertisements in three different European cultures. Journal of Promotion Management.

Shani, D., Sandler, D. (1998). Ambush Marketing: Who is to Blame for the flickering of the Flame?. Marketing and Psychology. 15(4).

Sandler, D., Shani, D. (1989). Olympic Sponsorship vs. Ambush Marketing: Who Gets the Gold?. Journal of Advertising Research. 29(4), 9-14.

Sandler, D., Shani, D. (1993). Sponsorship and the Olympic Games: The Consumer Perspective. Sport Marketing Quarterly. 2(3), 38-43.

Shani, D., Sandler, D., Long, M. (1992). Courting Women Using Sports Marketing: A Content Analysis of the U.S. Open. International Journal of Advertising. 11(4), 377-392.

Sandler, D., Shani, D. (1992). Brand Globally but Advertise Locally: An Empirical Investigation. International Marketing Review. 9(4), 18-31.