Students
Lubin School of Business student Isaiah Jimenez fell in love with Pace's entrepreneurship program–now, he's running two businesses, even before graduation.
Randi Priluck
Professor
Senior Associate Dean
Senior Associate Dean
Lubin School of Business
Marketing
NYC
One Pace Plaza
Biography
ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES
Dr. Randi Priluck is Professor of Marketing and Associate Dean, Undergraduate Studies at Pace University.
She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business.
Her areas of expertise include digital marketing strategy, consumer learning and brand management. She has published in a variety of marketing journals and presented at academic conferences. She is the author of Social Media & Mobile Marketing Strategy from Oxford University Press.
Dr. Priluck earned her Ph.D. in business with a specialization in marketing from Drexel University and an MBA from New York University.
Education
PhD, Drexel University, Philadelphia, PA
Marketing
MBA, New York University, New York, NY
Marketing
BBA, George Washington University, Washington, DC
Marketing
Marketing
MBA, New York University, New York, NY
Marketing
BBA, George Washington University, Washington, DC
Marketing
Publications and Presentations
SELECTED CONTRIBUTIONS & PUBLICATIONS
Wisenblit, J., Priluck, R., Pirog, S. (2013). The Influence of Parental Styles on Children's Consumption. Journal of Consumer Marketing. 30(4), 320-327.
Priluck, R. (2016). Social Media & Mobile Marketing Strategy (pp. 480). Oxford: Oxford University Press. Read More >>
Priluck, R. (2016). Internet Diffusion and Adoption in Cuba. Atlantic Marketing Journal. 5(2). Read More >>
Lala, V., Priluck, R. (2011). When Students Complain An Antecedent Model of Students' Intention to Complain. Journal Of Marketing Education.
Priluck, R., Wisenblit, J.Z. (2011). Top-Down Versus Bottom- Up Paradigms of Undergraduate Business School Assurance of Learning Techniques. Association for Institutional Research, Professional Files. (119), 2-12. Read More >>
Related News and Stories
In the Media
Lubin Associate Dean Randi Priluck offers tips on finding the cheapest car insurance for WalletHub.
Faculty and Staff
We sat down for a Q&A with Randi Priluck, PhD, Professor of Marketing and Senior Associate Dean, who joined Pace 22 years ago. An expert in the fast-paced world of digital marketing, Dean Priluck talked about her research, teaching, and the rise of social media.