Randi Priluck

Randi Priluck

Professor
Associate Dean
Undergraduate Programs
Lubin School of Business
Marketing
NYC
One Pace Plaza

Biography

ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES

Dr. Randi Priluck is Professor of Marketing and Associate Dean, Undergraduate Studies at Pace University. She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business. Her areas of expertise include digital marketing strategy, consumer learning and brand management. She has published in a variety of marketing journals and presented at academic conferences and is the author of Social Media & Mobile Marketing Strategy from Oxford University Press. Dr. Priluck earned her Ph.D. in business with a specialization in marketing from Drexel University in 1995 and an MBA from New York University in 1990.

Education

PhD, Drexel University, Philadelphia, PA
Marketing

MBA, New York University, New York, NY
Marketing

BBA, George Washington University, Washington, DC
Marketing

Publications and Presentations

SELECTED CONTRIBUTIONS & PUBLICATIONS

Wisenblit, J., Priluck, R., Pirog, S. (2013). The Influence of Parental Styles on Children's Consumption. Journal of Consumer Marketing. 30(4), 320-327.

Priluck, R. (2016). Social Media & Mobile Marketing Strategy (pp. 480). Oxford: Oxford University Press. Read More >>

Priluck, R. (2016). Internet Diffusion and Adoption in Cuba. Atlantic Marketing Journal. 5(2). Read More >>

Lala, V., Priluck, R. (2011). When Students Complain An Antecedent Model of Students' Intention to Complain. Journal Of Marketing Education.

Priluck, R., Wisenblit, J.Z. (2011). Top-Down Versus Bottom- Up Paradigms of Undergraduate Business School Assurance of Learning Techniques. Association for Institutional Research, Professional Files. (119), 2-12. Read More >>

Related News and Stories

In the Media

Randi Priluck: Professor of Marketing and Associate Dean, Undergraduate Studies, Lubin School of Business, Pace University. The car insurance industry spends significant dollars on television to communicate their messages to potential buyers. Progressive and Geico are the top two leading national advertisers spending on television advertising.