graphic of dictionary definition of research representing the Lubin Research Seminar Series

Past Semesters Speakers

Fall 2021 Speakers

Note: Some research papers require Pace University credentials to download.

  • "The Effectiveness Of Paid Search Advertising"

    Lubin professor Chongyun Lu

    Chongyu Lu is an Assistant Professor of Marketing at the Lubin School of Business, Pace University. She received her PhD in Marketing from the C.T. Bauer College of Business, University of Houston. Chongyu's current research primarily focuses on digital marketing and marketing analytics. She has publications in Journal of Advertising Research, Journal of Marketing Management, Asia Pacific Journal of Marketing and Logistics, Journal of Marketing Development and Competitiveness, and Journal of Environmental Psychology.

    Papers To Be Presented

  • "The Blockchain Technology, Sustainable Supply Chain, And Circular Economy Linkage: Practice And Research"

    Worcester Polytechnic Institute professor Joseph Sarkis

    Joseph Sarkis is a Professor of Management within the Business School at Worcester Polytechnic Institute. He earned his PhD from the University of Buffalo. His research and teaching interests include environmental sustainability, technology, operations, and supply chain management. He has authored over 500 publications appearing in a wide variety of outlets. He is currently Editor-in-Chief of IEEE Engineering Management Review and Associate Editor for the journal Resources, Conservation and Recycling on the topic of sustainable supply chains. His editorial positions cover many leading journals in operations, transportation, supply chain, and sustainability management. Joe has been recognized as a Highly Cited Researcher for each year from 2015-2021 by Thomson-Reuters/Clarivate Analytics (Web-of-Science). He is an AT&T Industrial Ecology Fellow and has served as a research scholar at universities throughout the world; he currently holds a position of International Scholar within the Hanken School of Economics' HUMLOG Institute. He is a coordinator within the Future Earth Systems of Sustainable Consumption and Production (SSCP) Knowledge-Action Network in the Circular Economy Working Group. Joe is also an international program coordinator for the Greening of Industry Network (GIN) along with the Greening of Industry Networks book series co-editor for Springer-Nature Publishers.

    Papers To Be Presented


    The advent of blockchain technology and its synergistic technological advances such as the Internet of things and artificial intelligence have significant potential upsides for business and society. The literature—but not necessarily the practice—has shown growth in the interest of these technologies for sustainability purposes. Primarily, for blockchain technology, the interest has been growing in sustainable supply chains and circular economy practices. We describe some of the potential and promise of blockchain technology for inter-organizational sustainability and circularity management. We also identify the pitfalls and impediments of this technology. Overcoming these latter issues can mean the difference between unrealized hype and powerful impact on the future of sustainability. Research and practice related to some of my current research projects will be overviewed—especially recent and emerging work related to lessons from the COVID crisis.

  • "The Psychology Of Consumer Fun"

    Columbia University professor Michel Pham

    Michel Tuan Pham is the Kravis Professor of Business in Marketing at Columbia University's Graduate School of Business, which he joined more than 25 years ago. He has a Licentiate degree in Applied Economics from the Catholic University of Louvain-Mons, Belgium, and MA and PhD degrees in Business Administration-Marketing from the University of Florida, Gainesville. His research focuses on consumer psychology and on judgment and decision-making. He is particularly known for his research on the role of affect—moods, feelings, and emotions—in judgment and decision-making, and on consumer self-regulation. He is the author of more than 50 widely cited articles in outlets such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Science, Organizational Behavior and Human Decision Processes, Personality and Social Psychology Review, and Review of General Psychology. He is a past President of the Society for Consumer Psychology. In 2015, he received the Society's highest honor, the SCP Fellow award, for his "Outstanding Contributions to the Field of Consumer Psychology." He is a past Area Editor of the Journal of Consumer Psychology's popular Research Dialogue section, and recent issue Editor of the Journal of the Association for Consumer Research. His past doctoral students have accepted faculty positions at the University of Texas-Austin, HKUST, University of Toronto, Singapore Management University, Nanyang Technological University in Singapore, the Wharton School at the University of Pennsylvania, and most recently Yeshiva University. His 2013 Journal of Consumer Psychology article on "The Seven Sins of Consumer Psychology," has become a must-read in many doctoral seminars.

    Paper To Be Presented


    The experience of fun plays a major role in the consumer society. Drawing on a grounded theory approach, we advance a psychological theory of consumer fun. Through an integration of in-depth interviews, narrative analyses, controlled experiments, structural equation modeling, and a photo-ethnography, our multi method investigation makes four main contributions. First, we show that the experience of fun rests on the combination of two psychological pillars: hedonic engagement and a sense of liberation. Fun is an experience of liberating engagement—a temporary release from psychological restriction via a hedonically engaging activity. Second, we identify four situational facilitators—novelty, social connectedness, spontaneity, and spatial/temporal boundedness—that promote the experience of fun through their effects on hedonic engagement and the sense of liberation. Third, we show that although the psychology of fun is not consumption specific, there is an intimate connection between fun and consumption. Finally, we clarify the relation and distinction between fun and happiness. We discuss implications for our understanding of consumption experiences, business practices related to the engineering of fun, and consumers' own pursuits of fun and happiness.

    Keywords: fun, happiness, consumer experience, multimethod, hedonic consumption, pleasure, emotion, affect, leisure, entertainment

  • "Innovation And Political Pluralism"

    Lubin professor Mingming Zhou

    Paper to be presented