Real World Marketing Projects in the Classroom

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Jiani Luo

Account Manager, Ogilvy

Class of 2016
MS in Social Media and Mobile Marketing

Why did you choose Lubin for your MS degree?

There are three reasons why I chose Pace for my master's in science: great professors in the business industry, great social connections with industry professionals, and great location.

What was your favorite Lubin experience?

I learned many digital marketing skills from Professor Randi Priluck. She assigned many amazing projects to each course I took. I learned many marketing strategies and social media marketing skills from these projects.

There are three reasons why I chose Pace for my master's in science: great professors in the business industry, great social connections with industry professionals, and great location.

What is your main takeaway from our MS program?

I really love this program. It is very professional as we worked on real projects. It's a very useful program.

How has what you learned in the MS program influenced your career?

What I learned from the social media and mobile marketing, digital marketing, project research, data analysis courses is very helpful to me in my current job. For the social media and mobile marketing course, Professor Priluck brought in a real project where we got to work with Sundance TV's 'The Returned/Les Revenants' marketing campaign. For our project research course, she also brought a real project for us to work with Wilhelmina Kids & Teens iconic modeling agency. We utilized our social media marketing skills and created a marketing strategy for these projects. We learned many things and practiced many skills on these two real projects and the results were very good. When we worked on these projects, Priluck always led us to work in the right way and gave us many useful suggestions for the projects.

How do you define #LubinLife?

Professional. Caring students. Very great professors.