MS in Marketing, Social Media, and Mobile Marketing

  • New York City
Associated College
STEM badge

This program is STEM designated, which means you will be trained in areas of technology that are in high demand with United States employers. International students studying in person on student visas will be eligible for an Optional Practical Training (OPT) extension of 24 months, for a total of 36 months.

Transform the World of Social Media

Social media and mobile technology are continually transforming the way customers and firms interact. With our unique master’s degree in social media and mobile marketing, you’ll be able to meet the challenges presented by evolving media's impact on the marketplace head-on.

Why Pace for Marketing?

  • Develop or refine your expertise in digital marketing communications
  • Implement and evaluate social media and mobile marketing strategies
  • Measure the effectiveness of digital campaigns

Program Highlights

Mobile and social are the new normal in marketing. Our MS in Social Media and Mobile Marketing at the Lubin School of Business is designed for anyone from recent college graduates to more experienced marketers who seek to develop or refine their expertise in digital marketing communications. By enrolling in this program, you will enjoy accelerated exposure to cutting-edge thinking in the social/mobile space.

Coursework is integrated with real-world, real-time projects, and you will have access to leading industry practitioners and guest speakers. Additionally, the program is STEM-designated, offering international students the ability to work for longer periods without immediate need of sponsorship.

The program offers the ultimate blend of strategy and science for creating, delivering, and managing brand communications. You will acquire the knowledge, tools, and multidisciplinary skills needed for researching, planning, implementing, and evaluating social media and mobile strategies. Students evaluate and measure communications campaigns; segment and target markets for social media and mobile tactics; devise strategies for integrated communications using traditional and new media; integrate digital campaign strategy with objectives, brand strategy, and media plans; and track and measure campaigns using industry-standard metrics and techniques.

My favorite Lubin experience was participating in—and winning!—marketing data science competitions organized by marketing firms Publicis and Group M. I still find the knowledge and skills I obtained during those competitions an invaluable contribution to my day-to-day strategic and tactical tasks at work.

—Elina Nesterova ’17, Social Media Director, Solve(d)

Choose Your Career

Careers in Social Media and Marketing

  • Director of Mobile Marketing
  • Director of Online Communications
  • Director of Social Marketing and Brand Communications
  • Director of Social Media Strategy
  • Engagement Manager
  • Multimedia Communications Specialist
  • Online Content Coordinator
  • Social Media Account Executive

Where are Pace Graduates Employed?

  • American Friends of the Hebrew University
  • Barneys
  • Bayer Healthcare
  • Booz Allen
  • Cartier
  • Consumer Reports
  • Coty
  • Diesel
  • Disney
  • FIG
  • Giorgio Armani
  • Group M
  • IBM
  • Kichler Lighting
  • Michael Kors
  • Morgan Stanley
  • Nature Major
  • NYSE/Euronext
  • Ogilvy Advertising
  • Saks Fifth Avenue
  • Scentbird
  • Sony Music
  • Universal Music
  • Y7 Studio
  • Zenith Optimedia



median salary nationally for advertising, promotions, and marketing managers (Source: US Bureau of Labor Statistics)


of Lubin's class of 2023 master's graduates are employed or continuing their education or service (Source: Pace University Career Services)


employment of advertising, promotions, and marketing managers is expected to grow 10% from 2021–2031 (Source: Bureau of Labor Statistics)