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Students
Designing Her Path in Digital Marketing
Skye Tchegnon
Class of 2028
Pronouns: she/her/hers
Currently Studying: BBA in Digital Marketing
Current Internship Position: Social Media Marketing Intern
Company: Talbot Media
How has the Lubin School of Business helped you prepare for your current internship?
I owe much—if not all—of my preparation to the American Marketing Association for providing opportunities to gain industry knowledge and for hosting professional development workshops. These have included elevator pitching, speed networking, and their Regional Conference.
What attracted you to this internship?
I was drawn to this internship because of the hands-on learning I get from working directly with clients. I was also excited to work with Pace alumni who founded the company. As someone new to the marketing industry and still exploring career options early on, I felt like this was the perfect opportunity to take my first step and find my interests.
As someone new to the marketing industry and still exploring career options early on, I felt like this was the perfect opportunity to take my first step and find my interests.
As someone new to the marketing industry and still exploring career options early on, I felt like this was the perfect opportunity to take my first step and find my interests.
Describe what a typical day look like for you in this role.
I start my day by checking my email and my project management tool to review my tasks. Typical responsibilities include designing carousel posts for a brand, working on content calendars, and creating social media strategies to define unique goals and action steps for a client’s online presence. I end each day by sending my team an end-of-day summary and listing my to-do items for the next workday.
What has been the highlight or most enjoyable aspect of your internship so far?
Interacting directly with clients from different industries and creating behind-the-scenes content during shoot days. One of my shoot days was with a card game, where I was working on set with the clients, their paid actors and my team that helped filmed promotional content for their current card decks and a new product launch!
How has this experience shaped or impacted you career goals?
This experience has solidified my goal of pursuing a career in social media marketing. It has also sparked my interest in analytics, and I’m excited to explore that further. I currently use analytics tools that help create charts or graphs that measure the growth and the overall engagement of the brand.
How do you plan to apply what you’ve learned during this internship to your next semester at Lubin?
In addition to my calendar app, I plan to incorporate project management tools into my workflow for homework and group assignments to stay organized and on track.
Do you have any advice for other Lubin students who are looking to pursue internships in the future?
Take advantage of every event Pace offers—you never know who you’ll meet or how they might change your life. In New York City, somebody always knows somebody.
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