Marketing, Advertising and Integrated Marketing Communications, BBA

  • New York City
  • Westchester
Associated College

Dual accreditation by the Association to Advance Collegiate Schools of Business (AACSB) International, an elite distinction shared by fewer than 2% of business schools in the world

Become a Marketing Visionary

With a BBA in Advertising and Integrated Marketing Communications from Pace’s Lubin School of Business, you can rise above the competition at the largest and most innovative agencies, firms, and publishing houses in the world—many of which have headquarters right here in New York. As an advertising and integrated marketing communications professional, you'll have both the conceptual background and tools to plan marketing campaigns that will lead to the success of your organization and your own career.

Combine Creativity and Business

  • Find internship opportunities at multichannel media groups, creative houses, and boutique agencies.
  • Learn how to prosper in a fast-paced environment.
  • Take advantage of real-world projects and experiential learning opportunities.

Add Opportunities and Experiences

Whether your career takes off at a corporation, financial institution, or at one of the vibrant and exciting advertising or marketing agencies in New York City, you'll be prepared for a lifetime of success in a wide variety of settings. Lubin's Advertising and Integrated Marketing Communications program will equip you with the knowledge and skills covering a broad spectrum of marketing activities—from conception to the delivery of products or services and virtually everything in between. Courses cover traditional, social, mobile, and digital marketing media.

The program offers a solid foundation in the application of business principles in the context of the highly technological global economy. You will acquire an in-depth understanding of essential advertising and marketing principles. Further, you will develop a keen sense of 21st-century marketing and the skills employers seek, including thorough knowledge of product development, pricing, consumer decision-making, legal aspects of marketing, and global marketing.

Additionally, you will have an opportunity to participate in the National Student Advertising Competition, join the American Marketing Association and the Ad Club, and other professional student organizations that explore the advertising industry. Real-world class projects, guest lectures, and employer spotlights will allow you to ask questions and explore different paths in the industry, all while you continue to grow your professional network.

"My responsibilities as a market intelligence intern ran the gamut. Internships with steep learning curves such as these are usually quite challenging but have the potential to be incredibly rewarding. I always suspected that I would like figuring out why people do what they do, and I thought it would be interesting to apply that knowledge to marketing. I enjoyed this work much more than I could've imagined. This discovery has been huge for me as a career in market intelligence is the path that I have decided to take after graduation." —Brianna Dunkers-Brown '17, Senior Research Analyst, CNN

Choose Your Career

Career Options

  • Account Executive
  • Brand Manager Event Planner
  • Event Promoter
  • Group Sales Manager
  • Market Research Analyst
  • Media Analyst
  • Media Planner
  • Retail Store Buyer

Where Graduates Are Employed

  • Alamo Records
  • Amazon
  • Atlantic Records
  • Forbes magazine
  • Fox
  • Guilford Press
  • HBO
  • JPMorgan Chase
  • Liberty Mutual
  • MasterCard
  • McCann Health NY
  • Mindshare
  • Moving Picture Company
  • Mr. Youth
  • MTV
  • Nars Cosmetics
  • OMD Worldwide
  • Polo Ralph Lauren
  • Reader's Digest
  • The Dannon Company
  • Tommy Hilfiger
  • Viacom
  • Zenith Optimedia



median salary for advertising, promotions, and marketing managers (Source: Bureau of Labor Statistics)


of Lubin's class of 2021 bachelor's graduates are employed or continuing their education or service (Source: Pace University Career Services)


employment of market research analysts is expected to grow 19% from 2021–2032 (Source: Bureau of Labor Statistics)