From Social Media Strategy to Client Success: A Q+A with Olivia Gambuti ’25, ’26

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With a BBA in Advertising and Integrated Marketing Communications and an MS in Social Media and Mobile Marketing from Pace University’s Lubin School of Business, Olivia Gambuti ’25, ’26 is building a career at the intersection of beauty, fashion, public relations, and digital strategy. Through internships with brands including 3.1 Phillip Lim, Cinq à Sept, Happy Camp3r, and CGC Global—as well as leadership experience with the Lubin Business Association—Olivia developed the creative, strategic, and client-facing skills to step into a full-time account coordinator role supporting public relations, influencer outreach, events, and client communications.

Where are you headed after graduation, and what will you be doing in your new role?

I will be joining CGC Global as an account coordinator. In this role, I will support client accounts in the beauty and communications industries. My responsibilities will include assisting with public relations efforts, influencer and press outreach, client projects, event support, and day-to-day account coordination.

Tell us a little about yourself and what drew you to marketing and communications.

I am a Lubin student with a strong interest in fashion, beauty, public relations, social media, and integrated marketing communications. Throughout my time at Pace, I have focused on building both creative and strategic marketing skills through coursework, internships, and hands-on industry experience.

What made your Lubin experience especially valuable?

During my time at Lubin, I completed multiple internships in fashion, beauty, public relations, and marketing. I have interned with companies including 3.1 Phillip Lim, Cinq à Sept, Happy Camp3r, and CGC Global. I have also worked on projects involving advertising strategy, influencer marketing, social media campaigns, digital marketing, consumer research, and brand positioning.

I was also involved in the Lubin Business Association as an advertising officer, where I contributed to student engagement and marketing efforts within the Lubin community.

How did your classroom experience and Pace resources help prepare you for this role?

My internship experiences helped me gain real-world skills in public relations, influencer marketing, event support, client communication, organization, and marketing strategy. Lubin courses in advertising, consumer behavior, marketing research, social media, and digital marketing also helped me build a strong foundation.

The combination of classroom learning, hands-on projects, and professional experiences gave me the confidence and preparation I needed to take the next step in my career.

What advice would you give to future Lubin students?

Take advantage of every opportunity, even if it feels small at first. Internships, class projects, networking, and student organizations all help you build skills and confidence. The more experience you gain, the more prepared you will feel when the right opportunity comes along.