Quick Links
News Item
Associated Press: "'Pokemon Go' Fervor Has Cooled, but the Game Isn't Dead Yet"
Associated Press: "'Pokemon Go' Fervor Has Cooled, but the Game Isn't Dead Yet"
. . . The big challenge for "Pokemon Go" is to avoid the fate of "Candy Crush," says Pace University marketing professor Larry Chiagouris. Created by King Digital, "Candy Crush" because a smash hit; Activision Blizzard subsequently bought King for $5.9 billion. But while people still play the game, the fervor around it has died down.
When the game was at its peak, "you were getting invited to play Candy Crush every day" on Facebook, he said. "You don't get too many invitations to play Candy Crush anymore."
Read more: http://www.nytimes.com/aponline/2016/09/26/technology/ap-us-tec-pokemon-go-fad-or-not.html
