From Transfer Student to Campus Leader

Briana Noriega

Class of 2026
Pronouns: She/Her
Currently Studying: BBA in Global Marketing Management
Member (Clubs): Advertising Club, American Marketing Association and Lubin Society

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Why did you choose Pace University and the Lubin School of Business?

I chose Pace University and the Lubin School of Business because I wanted a business program that would provide both strong academics and real-world opportunities. As a transfer student with an associate degree in Business Administration, I knew I wanted to complete my bachelor’s degree in an environment that would help me grow professionally while also allowing me to build meaningful relationships.

What stood out to me most were the smaller class sizes and the accessibility of professors, which made it easier to connect with faculty and receive personalized support. Being located in New York City also provides incredible opportunities for students. The city itself feels like an extension of the classroom because there are constant opportunities to learn, network, and gain exposure to different career paths in business and marketing.

I knew I wanted to complete my bachelor’s degree in an environment that would help me grow professionally while also allowing me to build meaningful relationships.

Tell us about how your work with the various on-campus communities has shaped your career outlook.

My involvement with on-campus communities completely changed the way I view my future career. During my first semester at Pace, I joined the American Marketing Association, where I was later invited to help co-create the Lubin Society, an organization focused on charity events, networking opportunities, and galas. Through these experiences, I discovered how much I enjoy leadership, relationship-building, and creating opportunities for others.

One of the areas where I’ve grown the most is networking. People often ask me, “How do you know everyone?” and the answer is that I made it a priority to introduce myself to faculty members, professionals, and students whenever I had the opportunity. Those conversations helped me become more confident and showed me the importance of building genuine relationships in business. My experiences at Pace reinforced my interest in marketing and business development because I realized how much impact strong communication and networking can have on career growth.

How have clubs on campus helped enrich your student experience?

As a transfer student, joining clubs early on helped me feel connected and involved on campus. Being a member of the American Marketing Association gave me opportunities to network with professionals, collaborate with students who shared similar career goals, and develop leadership skills outside the classroom.

My involvement with the Lubin Society allowed me to take on even more responsibility by helping organize charity events and campus initiatives. Through these organizations, I gained hands-on experience in event planning, marketing, communication, and teamwork.

What has been your favorite opportunity at Pace?

One of the highlights of my experience at the American Marketing Association conference in New Orleans was competing in the JBL marketing case competition, where my team placed second among thousands of students. Working alongside other students under pressure challenged me to think creatively, communicate effectively, and apply real marketing strategy in a competitive environment.

Earning second place made the experience even more rewarding because it showed me how much I’ve grown in collaboration, presentation skills, and strategic thinking through my time at Pace University.

Do you have any advice for other Lubin students?

My biggest advice for other Lubin students is to get involved and not be afraid to put yourself out there. Opportunities do not simply come to you—you have to go get them. Join clubs, attend networking events and job fairs, and introduce yourself to your advisor, professors, department chair, and deans. Step outside your comfort zone.

Some of the best opportunities I’ve had started from simply showing up and starting a conversation.