Chongyu Lu

ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES

Dr. Chongyu Lu is the Associate Professor of Marketing. Dr. Lu’s areas of expertise are digital marketing and AI automation. The focus of her research is to use econometric models to address marketing problems. She teaches digital marketing, marketing research and principle of marketing at the Lubin School of Business.

SELECTED CONTRIBUTIONS & PUBLICATIONS

Zhi, Y., Yang, C., Lu, C., Wang, F., Zhou, W. (2023). Diffusion Between Groups: The Influence of Social Brokers on Content Adoption in Social Networks. European Journal Of Marketing.

Yang, Z., Cao, X., Wang, F., Lu, C. (2022). Fortune or Prestige? The Effects of Content Price on Sales and Customer Satisfaction. Journal of Business Research.

Cao, X., Yang, Z., Wang, F., Lu, C., Wu, Y. (2022). From Keyword to Keywords: The Role of Keyword Portfolio Variety and Disparity in Product Sales. .

Lu, C., Du, R. (2020). Click-Through Behavior Across Devices in Paid Search Advertising: Why Users Favor Top Paid Search Ads and are Sensitive To Ad Position Change. Journal of Advertising Research.

Yang, Z., Wu, Y., Lu, C., Tu, Y. (2020). Effects of Paid Search Advertising on Product Sales: A Chinese Semantic Perspective. Journal Of Marketing Management.

Ray, I., Lu, C. (2018). Service Quality and Share-of-Wallet as Predictors of Loyalty: Examining the Intermediating Impact of Satisfaction, Trust and Commitment in the Retail Industry. Journal of Marketing Development and Competitiveness. 12(4), 112-125. Read More >>