Chongyu Lu
Associate Professor
Lubin School of Business
Marketing
NYC
W488
One Pace Plaza
Biography
ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES
Dr. Chongyu Lu is the Associate Professor of Marketing. Dr. Lu’s areas of expertise are digital marketing and AI automation. The focus of her research is to use econometric models to address marketing problems. She teaches digital marketing, marketing research and principle of marketing at the Lubin School of Business.
Education
MS, Georgia Tech, Atlanta, GA
Economics
PhD, University of Houston, Houston, TX
Marketing
Economics
PhD, University of Houston, Houston, TX
Marketing
Publications and Presentations
SELECTED CONTRIBUTIONS & PUBLICATIONS
Ray, I., Lu, C. (2018). Service Quality and Share-of-Wallet as Predictors of Loyalty: Examining the Intermediating Impact of Satisfaction, Trust and Commitment in the Retail Industry. Journal of Marketing Development and Competitiveness. 12(4), 112-125. Read More >>