Dr. Larry Chiagouris is Professor of Marketing whose research covers branding, digital marketing and integrated marketing communications. He joined the Lubin School of Business in 2002 and serves as the faculty advisor for the Ad Club, a student-run organization. He also serves as the faculty advisor for the Brand Marketing Team. Dr. Chiagouris’s teaching interests include integrated marketing communications, media planning and buying and principles of marketing and regularly teaches courses such as Principles of Marketing, Advertising & Promotion and Media Planning & Buying. Dr. Chiagouris was recently recognized for his work in advertising research by being selected as the Co-Editor of the special 50th Anniversary Edition of the Journal of Advertising Research.
Dr. Chiagouris has served as a journal reviewer for the Journal of Advertising Research since 2002, the Journal of Internet Commerce since 2004 and in the past, has also served as a reviewer for the Journal of Consumer Marketing. Dr. Chiagouris has previously served as a member of the board of directors of prominent industry organizations, including the American Marketing Association and also, the Advertising Research Foundation.
Dr. Chiagouris is frequently asked to provide his opinion on current marketing topics and has been interviewed by The Wall Street Journal, CNN, The New York Times and several other highly respected news organizations over the past 3 years. In 2006, he was the recipient of a United States Department grant to lecture across Europe on the topic “Branding in the New Media Environment”. In 2011, Dr. Chiagouris was asked to construct the sections in the Wiley Encyclopedia for the topics Comparative Advertising and also for Marketing Functions on the Internet.
Kirk, C., Chiagouris, L., Lala, V., Thomas, J. (2015). How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?. Journal of Advertising Research. 55(1), 1-14.
Chiagouris, L., Williams, M.A., (2014). If we Build it will they Stay?: User Generated Content and Website Effectiveness. Journal Of Marketing Management. 2(3), 1-17. Read More >>
Brusseau, J., Chiagouris, L., Brusseau, R. (2013). Corporate Social Responsibility: To Yourself Be True. Journal of Global Business and Technology. 9(Spring 2013), 11 plus diagram. Read More >>
"Subscription-based services," says Larry Chiagouris, a professor of marketing at Pace University, "tend to be premium priced, because they save people time. But if people don't have the money to pay for the savings in time ...They're going to do some of these things for themselves."
Pace University’s Lubin School of Business Professor Larry Chiagouris was featured in WalletHub's piece about gas credit cards.
Larry Chiagouris, a professor of marketing at Pace University told Quartz. One of the most puzzling reductions is “Family Size” boxes of products.