Mary Long

ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES

Dr. Mary Long is Professor of Marketing with research interests in consumer behavior and services marketing. She joined the Lubin School of Business in 2000 and chaired the Marketing Department from 2012-2018. She periodically leads International Field Study courses in Marketing to destinations such as Japan, Vietnam, and Scandinavia.

Dr. Long has served as an ad hoc reviewer for the Journal of Business Research as well as, numerous academic conferences. She has presented competitive papers at nationally and internationally recognized conferences sponsored by the Association of Consumer Research and the Academy of Marketing Science.

SELECTED CONTRIBUTIONS & PUBLICATIONS

Long, M., O'Keefe, H., Ozimo, S. (2022). Promoting Education Through Sport for Development In Senegal: The SEED Project. Global Journal of Management and Marketing. 6(1), 1-15. Read More >>

Cautillo, E.J., Long, M. (2022). IRA Disclosure Framing Effects on Purchase Decisions. Atlantic Marketing Journal. 11(2), 15. Read More >>

Markovitz, H., Long, M., Sandler, D., Fain, D. (2018). The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective. International Journal of Marketing and Sales Education. 1(1), 31-48. Read More >>

Long, M., Sandler, D., Topol, M. (2017). Short-term Field Study Programs: A Holistic and Experiential Approach to Learning. Journal of Teaching in International Business. 28(1), 49-63.

Kritz, G., Lozada, H., Long, M. (2012). When Can Online Group Behavior Be an Aid: Can the Foodies Help Marketers Learn about Consumption?. Journal of Business And Behavioral Sciences. 24(1), 58-71.

Cole, M., Long, M., Chiagouris, L., Gopalakrishna, P. (2011). Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word of Mouth Communication across Various Media Platforms. Journal of Internet Commerce. 10(2), 91-105.

Long, M., Sandler, D., Gopalakrishna, P. (2011). The Impact of an International Field Study on Students' Learning and Consumer Ethnocentrism. International Journal of Business Innovation and Research. 5(6), 704-713.

Chiagouris, L., Long, M., Plank, R.E. (2008). The Consumption of Online News: The Relationship of Attitudes Toward the Site and Credibility. Journal of Internet Commerce. 7(4), 528-549.