ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES
Dr. Mary Long is Professor of Marketing with research interests in consumer behavior and services marketing. She joined the Lubin School of Business in 2000 and chaired the Marketing Department from 2012-2018. Dr. Long’s teaching interests include Consumer Behavior, Marketing Management, CRM, and Services Marketing. She periodically leads International Field Study courses in Marketing to destinations such as Japan, Vietnam, and Scandinavia.
Dr. Long has served as an ad hoc reviewer for the Journal of Business Research and more recently the 2018 Summer AMA Conference.
In 2015, Dr. Long presented her research on clothing swaps at the Atlantic Marketing Association Conference in Savannah, GA and more recently in 2016, she presented several papers at the EIRASS (European Institute of Retailing and Services Studies) conference in Edinburgh, Scotland including “Restaurant Ratings -- Who Do You Trust: Yelp or the Government?”.
Publications and Presentations
SELECTED CONTRIBUTIONS & PUBLICATIONS
Markovitz, H., Long, M., Sandler, D., Fain, D. (2018). The Challenge of Sales and Marketing Silos in University Curricula: A Teaching Perspective. International Journal of Marketing and Sales Education. 1(1), 31-48. Read More >>
Long, M., Sandler, D., Topol, M. (2017). Short-term Field Study Programs: A Holistic and Experiential Approach to Learning. Journal of Teaching in International Business. 28(1), 49-63.
Kritz, G., Lozada, H., Long, M. (2012). When Can Online Group Behavior Be an Aid: Can the Foodies Help Marketers Learn about Consumption?. Journal of Business And Behavioral Sciences. 24(1), 58-71.
Cole, M., Long, M., Chiagouris, L., Gopalakrishna, P. (2011). Transitioning from Traditional to Digital Content: An Examination of Opinion Leadership and Word of Mouth Communication across Various Media Platforms. Journal of Internet Commerce. 10(2), 91-105.
Long, M., Sandler, D., Gopalakrishna, P. (2011). The Impact of an International Field Study on Students' Learning and Consumer Ethnocentrism. International Journal of Business Innovation and Research. 5(6), 704-713.
Chiagouris, L., Long, M., Plank, R.E. (2008). The Consumption of Online News: The Relationship of Attitudes Toward the Site and Credibility. Journal of Internet Commerce. 7(4), 528-549.
Long, M., O'Keefe, H., Ozimo, S. (2020). Promoting education through sport for development in Senegal: The SEED project In Naresh K. Malhotra, Barbara Cater, Marin Alexander Marinov, Mateja Bodlaj, and Mila Zecevic (Ed.), (2020 ed., pp. 63-66). Ljubljana: Emerging Markets Conference Board (EMCB), School of Economics and Business University of Ljubljana. Read More >> Conference Proceeding.
Topol, M., Long, M. (2016). Where Should We Eat Tonight? Consumer Evaluation of Sources of Information in Restaurant Selection In Soora Rasouli and Harry Timmermans (Ed.), (23 ed., ). EIRASS (European Institute of Retailing and Services Studies). Conference Proceeding.
Long, M., Fain, D. (2015). The Clothing Swap: Social, Sustainable, and Sacred In Dr. Aberdeen Leila Borders, and Carol Roddenberry (Ed.), Atlantic Marketing Association Proceedings. Read More >> Conference Proceeding.
Long, M., Topol, M. (2014). Truthful versus Fake Reviews: The Impact of Fake Reviews on Service Providers and Platforms EIRASS - European Institute of Retailing and Service Studies. Conference Proceeding.
Topol, M., Long, M. (2014). Mobile Gastronomists: Food Truck Marketing and Media EIRASS - European Institute of Retailing and Service Studies. Conference Proceeding.