Dr. Randi Priluck is Professor of Marketing and Senior Associate Dean, Undergraduate Studies at Pace University.
She also serves as Director of the Masters in Social Media & Mobile Marketing program in the Lubin School of Business.
Her areas of expertise include digital marketing strategy, consumer learning and brand management. She has published in a variety of marketing journals and presented at academic conferences. She is the author of Social Media & Mobile Marketing Strategy from Oxford University Press.
Dr. Priluck earned her Ph.D. in business with a specialization in marketing from Drexel University and an MBA from New York University.
Priluck, R., Kim, S. (2025). Consumer Responses to Generative AI Chatbots Versus Search Engines for Product Evaluation. Journal of Theoretical and Applied Electronic Commerce Research. 20(2), 20 pages. Read More >>
Priluck, R. (2023). Childrens and Young Adults’ Generalized Attitudes Toward Foods in Unbranded Mobile Games. Young Consumers. 24(2), 219-233. Read More >>
Priluck, R. (2023). Online Shopping Pre and Post Vaccine and the Role of Trust and Commitment on Satisfaction. Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior. 36(2). Read More >>
Priluck, R. (2021). HalloweenCostumes.com's Scary Season. Journal of Case Studies. 38(3), 44-55.
Priluck, R. (2016). Social Media & Mobile Marketing Strategy (pp. 480). Oxford: Oxford University Press. Read More >>
Lubin Professor Randi Priluck provides expert insight to FOX 5 News on Super Bowl advertising strategy, explaining that viewers are often distracted by food and socializing, making repetition and familiarity essential tools for brands trying to break through.
In the Los Angeles Times, Lubin Professor Randi Priluck weighs in on fintech firm Bilt’s decision to fund its own original streaming series, Roomies. Professor Priluck questions whether the strategy effectively builds brand awareness, noting that students in her social media and mobile marketing class were familiar with either the show or the company—but rarely both. “It’s never a good idea to make your customer do all the work,” she said, pointing to limited branding and market confusion.
Lubin Professor Randi Priluck provides insight to MarketingSherpa on state-by-state agency rate comparisons to aid in budgeting strategies.