Vishal Lala

ACADEMIC AND PROFESSIONAL ENGAGEMENT ACTIVITIES

Dr. Vishal Lala is a Professor of Marketing at the Lubin School of Business, Pace University. He is passionate about working at the intersection of marketing, statistics, and computer science. His research interests include consumer decision making, electronic media, and promotion. His publications have appeared in marketing and e-commerce journals such as Journal of Advertising Research, Journal of Business Research, Journal of Interactive Marketing, and Psychology & Marketing. He teaches quantitative courses in marketing such as marketing research, predictive analytics, and visual analytics.

PhD, Oklahoma State University, Stillwater, OK
Marketing

MS, Oklahoma State University, Stillwater, OK
Management Information Systems (MIS)

MMS, University of Bombay, Bombay, Maharashtra, India
Marketing

BSc, St. Xaviers College, University of Bombay, Bombay, Maharashtra, India
Chemistry

SELECTED CONTRIBUTIONS & PUBLICATIONS

Schindler, R.M., Lala, V., Taylor, J. (2021). Born to Shop? A Genetic Component of Deal Proneness. Journal of the Association for Consumer Research. 6(1), 48-53. Read More >>

Carlson, B.D., Donovan, D., Deitz, G.D., Bauer, B.C., Lala, V. (2020). A customer-focused approach to improve celebrity endorser effectiveness. Journal of Business Research. 109(20), 221-235. Read More >>

Schindler, R.M., Lala, V., Taylor, J. (2018). Born to Shop? A Genetic Component of Deal Proneness Association for Consumer Research. Conference Proceeding.

Branda, A., Lala, V., Gopalakrishna, P. (2018). The Marketing Analytics Orientation (MAO) of Firms: Identifying Factors That Create Highly Analytical Marketing Practices. Journal of Marketing Analytics. Read More >>

Guan, L., Lala, V. (2017). Role of Trust and Involvement in the Effectiveness of Digital Third-Party Organization Endorsement. Atlantic Marketing Journal. 6(1), 54-74. Read More >>

Kirk, C., Chiagouris, L., Lala, V., Thomas, J. (2015). How Do Digital Natives and Digital Immigrants Respond Differently to Interactivity Online?. Journal of Advertising Research. 55(1), 1-14.

Lala, V., Chakraborty, G. (2015). Impact of Consumers’ Effort Investments on Buying Decisions. Journal of Consumer Marketing. 32(2), 61-70. Read More >>

Schindler, R.M., Lala, V., Grussenmeyer-Corcoran, C. (2014). Intergenerational Influence in Consumer Deal Proneness. Psychology & Marketing. 31(5), 307-320. Read More >>