Students

Balancing Work and Life

Brandon Markowitz

Associate Director, Integrated Planning, iProspect

Class of 2018
MS in Social Media and Mobile Marketing

Why did you choose Lubin for your MS degree?

I chose Pace because it was one of the few places in the greater NY region to offer an MS in a marketing concentration as opposed to an MBA.

What was your favorite Lubin experience?

My favorite Lubin experience was presenting a project at Media Storm and receiving feedback from industry professionals.

Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.

What is your main takeaway from our MS program?

My main takeaway is that the industry is changing so rapidly that it's important to educate yourself on best practices as frequently as possible.

How has what you learned in the MS program influenced your career?

My undergrad degree is in English, so Lubin has definitely given me the theoretical knowledge to make informed decisions at my job.

How do you define #LubinLife?

When I think of #LubinLife, I think of work life balance - learning to manage both, with the understanding that hard work will lead to success.

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In the Media

Turning Social Media Into a Career: Where to Study in Westchester County

In Westchester Magazine, Pace’s MS in Social Media and Mobile Marketing at the Lubin School of Business is highlighted for its hands-on approach to social media strategy and digital storytelling, preparing students for careers in content creation, public relations, and media strategy.

Pace University faculty Jessica Magaldi stands in front of a brick wall