Breaking Into Marketing With Leah Gaffney '22

In the Los Angeles Times, Lubin Professor Randi Priluck weighs in on fintech firm Bilt’s decision to fund its own original streaming series, Roomies. Professor Priluck questions whether the strategy effectively builds brand awareness, noting that students in her social media and mobile marketing class were familiar with either the show or the company—but rarely both. “It’s never a good idea to make your customer do all the work,” she said, pointing to limited branding and market confusion.

The Georgetown Journal of International Affairs features Lubin Professor Andrew Coggins Jr., who examines how the global cruise industry has remained resilient amid geopolitical fragmentation and shifting travel patterns, offering insight into broader trends shaping international tourism.

Lubin Professor Bruce Bachenheimer speaks with Information Today about the limits of generative AI in libraries and information work. He cautions that AI tools can obscure gaps in understanding, emphasizing that true intelligence lies not in information accumulation but in critical thinking, reasoning, and strategic analysis—skills that remain fundamentally human.