Andrew Neiderman ’09 joins us on The Lubin Link podcast to share his journey from a Pace student with big ideas to a successful entrepreneur in marketing and media production. After earning his degree from the Lubin School of Business in 2009, Andrew launched Fill in the Brand, a marketing agency focused on crafting bold and memorable brand identities. He also runs Beyond Werds, a video production team specializing in dynamic micro-documentaries.
While at Pace, Andrew was an active member of the Advertising Team and began laying the groundwork for what would become his creative career. What started as website development soon evolved into a thriving business. In this episode, Andrew dives into the lessons he's learned building his brand, his take on authentic storytelling, and what it takes to launch and grow a creative enterprise.
This episode was recorded on March 11, 2025
Tune into the Lubin Link podcast to hear how guests went from go-getting Lubin students to successful entrepreneurs, social media mavens, directors, CEOs, and beyond. They offer their best tips to students and share how you can make the most out of your #LubinLife
Partner, professor, and playwright—Addison O’Donnell ’14 has built a career that blends law and creativity. In this episode, he walks us through his journey from Arts and Entertainment Management at Lubin to becoming a partner in just a few years. We dive into the value of mentorship, problem-solving, and hard work. He also shares how he continues to pursue his love of writing musicals alongside his legal career.
Jonna Hagglund ’19 joined us for the April 2025 episode of The Lubin Link podcast to share her journey from performer to entertainment industry professional. After earning her degree in Arts and Entertainment Management at Pace University, Jonna returned to Europe to pursue a master’s in musical theatre.
From finance to sales leadership, Gabriella Ferrara's journey is one of ambition and adaptability. In our latest episode of The Lubin Link podcast, this Pace University alumna shares her inspiring story of career transition and success.