Pace Magazine

Now Loading: Our New Website

Posted
October 15, 2021
young woman looking at a laptop

As the popular adage goes, you never get a second chance at a first impression. In today’s world, that first impression often comes via the web. Which is why, after over a year of planning and tireless work, the University is proud to present our vastly new-and-improved website, launched in the summer of 2021.

“Our new website is a wonderful launching pad to continue to tell the Pace story,” said Mary Baglivo, Chief Marketing Officer and Vice President of University Relations. “The enhanced utility and ease of access for current and future Pace Community members will certainly pay dividends in the coming years. Our team—many of whom spent countless hours on the ins and outs of this substantial undertaking—should be enormously proud of their work.”

Thanks to the diligence and foresight of University Relations, ITS, and Enrollment Management, the new Pace website was designed with several critical goals in mind, including: improving recruitment and enrollment success across all educational tracks; engaging our audience with compelling stories that showcase the best of what Pace has to offer; the creation of easy-to-use content hubs for current students, faculty, and families, and; optimizing the mobile experience. In fact, because nearly half of all our web traffic comes from handheld devices, this website was designed mobile first.

The website is also designed to improve our SEO, and brings the University in full compliance with ADA accessibility standards.

"While the front end of the website is beautiful, the back end is really where this upgrade shines. All of the content you’ve seen, all the images, the H1 header tags, the meta descriptions, all are designed with SEO in mind—as a result, our SEO partner agency, Path Interactive, is very excited to work with us," explains Director of Online Communication Gisela Tirado-Tewes. "Another thing to keep in mind here is that the old pace.edu site was built before web-design really took web-accessibility into account. The new site will be fully compliant allowing us to better serve people with visual impairments."

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