Taking the Pace Brand Marketing Team to New Levels

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Emily Tree

Associate Director, Strategy & Design, Carat USA

Class of 2018
BBA in Marketing - Advertising and Integrated Marketing Communications

Member Of: President, Brand Marketing Team

Meet Emily Tree '18, an advertising and integrated marketing major who after building up her resume with impressive internships, took on the opportunity of being a part of the Brand Marketing Team. Elected President of this year's competition team, Emily led her great team to success, as they came in third place in the district's tight race to the NSAC.

First of all, tell us a little bit about you, about the Brand Marketing Team, and how you ended up becoming the president of this year's team.

I am a Lubin senior, graduating 2018 with a BBA in Advertising and Integrated Marketing Communications and a minor in Creative Writing. I have interned at Zac Posen, LaForce Marketing Communications Agency, and Rolling Stone Magazine. Brand Marketing Team is the ultimate learning experience a business student can have at Pace. It gives students the chance to apply everything they've learned in their first three years of college to a real business challenge. Among many other things, students will learn team collaboration skills, refine their public speaking abilities, learn to handle time-sensitive tasks and build their confidence as professionals entering the work force. I became President of this year's team by the votes of my team members. In the first semester, we are given the chance to work with every person on the team and get to know each other as professionals. Before leaving for winter break we vote on who we believe will serve the team best in executive positions. I was incredibly honored to receive the nomination for President and was thrilled to serve my team as both President and a presenter in the final pitch.

Tell us a little bit about the amazing team of students you were working with.

I had the pleasure of working with a truly incredible team this year. We came from a variety of Lubin and Dyson majors and minors, and from all over the world. Some of the hardest working people I have ever met were on this team and without the collective effort and support from each member, we would not have been as successful as we were. In the final competition, one of the judges remarked that he could tell we were a “tight” team. I am very proud of the work that we've done this year.

Now that you are graduating, how do you evaluate the competition as a part of your Lubin experience as a whole?

The competition has been the greatest way to end my experience at Lubin. Working on Brand Marketing Team gave me the chance to put everything I've learned in my first three years at Pace to work, and I feel incredibly confident going into the work force after graduation.

Any advice for other Lubin students looking for opportunities like this one?

I would advise students to reach out to their professors to find out about opportunities for Lubin students. There are great clubs, teams, and classes to be a part of in Lubin and reaching out to professors is a great way to learn about how to get involved. Your Lubin experience is what you make of it, so make the most of your time here!

How did you deal with time management, balancing team, classes, and an internship, etc.?

One of the greatest challenges I faced in Brand Marketing Team was balancing the team with an 18 credit course load, an internship, babysitting, and finding time for friends, family and myself. The key to staying on top of all of this is being honest with yourself about what you can take on in a day, and stay organized throughout the process. Throughout both semesters I had an ongoing list of what I needed to get done every day which allowed me to look forward and prioritize what needed to be done now, and what could be done tomorrow. Brand Marketing Team takes a lot of time, but it's worth it. You just have to stay organized and make sure that your to-do list has at least 30 minutes blocked off to do something for yourself.

The competition has been the greatest way to end my experience at Lubin. Working on Brand Marketing Team gave me the chance to put everything I’ve learned in my first three years at Pace to work, and I feel incredibly confident going into the work force after graduation.

How do you see the ad team experience affecting the future of your career?

I see Brand Marketing Team as the experience that I look back on for years to come as what prepared me best for a successful career.

Other than this competition, what has been your favorite memory or experience here at Pace?

Besides Brand Marketing Team, my favorite experience at Pace was studying abroad at Regent's University in London. The chance to work with students from all over the world and adjust to a foreign learning environment was incredibly valuable to my college experience.

Any advice for incoming freshmen on how to get the best out of their Lubin experience?

Go out there and try everything that Pace has to offer! Lubin brings its students a ton of great opportunities, and getting involved elevates your overall college experience. And if you find yourself interested in multiple areas of study, declare a minor!

In a few words, how do you define your #LubinLife?

Hard work, unparalleled opportunities, and freeconferencecall.com!