Evan Smith '27: A successful Instagram maven earns partnership with Adobe

Dyson College of Arts and Science

Evan Smith '27, communication and media studies, started rating Instagram profiles as part of a trend, but now brings in thousands of dollars a month with his reviews and a partnership with Adobe Lightroom.

Pace University's Communication and Media Studies student Evan Smith, crouched down looking up from the pavement
Angela Nally
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Pace University's Communication and Media Studies student Evan Smith, crouched down looking up from the pavement

This summer, Evan Smith '27, communication and media studies, is a digital media intern for a boutique, where he helps manage the brand’s social media account. Smith started rating Instagram profiles as part of a trend, but now brings in thousands of dollars a month with his reviews and a partnership with Adobe Lightroom. “I want to turn this into something long-term,” Smith said, acknowledging how fame and money can recede for influencers after a few years. Read more about Smith's business ventures.

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