In the Media
Dyson Professor Heather Hayes speaks with CRM Magazine about the evolution of QR codes and how organizations can use them more strategically to strengthen customer engagement and communication.
Heather Hayes
Clinical Assistant Professor
Dyson College of Arts and Sciences
Media & Communication Arts PLV
Westchester
Courses Taught
Past Courses
COM 200: Public Speaking
MCA 112: Fundamentals of Communication
MCA 180: Intro to Public Relations
MCA 227: Writing for the Print Media
MCA 257: Casting
MCA 258: The Invasion of Reality TV
MCA 263: Event Planning for PR
MCA 276: Story Idea Development
MCA 337: Writing Public Relations Copy
MCA 340: Writing for Advertising
MCA 354: Producing Corporate Video
MCA 357: Careers in Television
MCA 380: Crisis Communication
MCA 397: Multimedia Storytelling
MCA 398: Topics: The Tear Jerker
Related News and Stories
In the Media
In Newsweek, Dyson Media & Communication Professor Heather Hayes explains why so-called “terrible” television shows—like the polarizing new Kim Kardashian drama—often become viral hits. Hayes attributes the phenomenon to “hate-watching,” in which viewers tune in less for enjoyment and more to mock the content, ultimately boosting visibility and streaming success.