
Marc Roth
Biography
Adjunct Professor Marc Roth is a partner at Cobalt LLP, a boutique firm based in Berkeley, CA, specializing in intellectual property, advertising, marketing, promotions, and privacy. He began his legal career at the Federal Trade Commission in New York City and has worked at several Big Law firms, including serving as Chief Compliance Counsel for a Time Warner subsidiary. Professor Roth speaks and writes frequently on marketing, privacy, and auto-renewal issues. He also maintains a legal blog with his firm, covering the latest appellate decisions and legal trends. Professor Roth is recognized in Chambers USA and Best Lawyers for Advertising Law and Ad Tech. He chairs the Practicing Law Institute’s “Techlaw: The Digital Evolution” program and regularly speaks at other PLI programs.
Education
- JD, MPA Syracuse University
- BA, Hobart College
Honors and Awards
- Chambers USA 2014–current
- Best Lawyers 2018–current
Areas of Interest
Technology, Privacy, Cloud, Artificial Intelligence, Machine learning, Cookies, Pixels